ethics in marketing new
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Ethics In Marketing
Presented by-:
Akshay Kanwar
MBA 2 (C)
Roll No. 5497
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WHAT ARE ETHICS ?
ETHICS ?
Ethics, also known as the system of moral
principles, or that branch of philosophydealing with values relating to human conduct, with respect
to the rightness and wrongness of certain actions and to the
goodness and badness of the motives and ends of such actions.
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Marketing
Marketing ?
Is defined by the, American Marketing
Association as "the activity, set of institutions, and processesfor creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and
society at large."
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Materialism in Marketing
Materialism -:
It refers to the , when sometimes consumers
desire to achieve and maintain a certain lifestyles or image
results in their purchasing more than they need or can afford
Unsolicited offers of credit cards with high limits or high
interest rates.
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What is Advertisement?
Advertising-:
It is a form of communication used to encourage
or persuade an audience (viewers, readers or listeners) tocontinue or take some new action. As it is a great tool toenhance the sales of the company and earn more profits and
increased market share.
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Unfair and Misleading Advertisement
Then there is the issue of false and downright disingenuous
advertisements. While in itself this is an important ethical
issue, an extension of this is the question of credibility.
Nowadays, newspaper columns are rife with advertisements
which blatantly compare features of brands with those of their
competitors.
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DECEPTIVE ADVERTISEMENT
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SURROGATE ADVERTISEMENTS
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SUBLIMINAL ADVERTISEMENTS
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PREDATORY PRICING
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INTRUSIVE PROMOTIONS
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DISTRIBUTION PRACTICES
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Delivery channels
ETHICAL ISSUE OF POLITICAL
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ETHICAL ISSUE OF POLITICAL
MARKETING
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The use of ethics as a marketing tactic
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Further issues in marketing ethics
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Consumerism
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Green Marketing and Ethical Issues
FRAMEWORKS OF ANALYSIS FOR
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FRAMEWORKS OF ANALYSIS FOR
MARKETING ETHICALLY
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Conclusion
The most often mentioned ethical problem faced by marketer
are bribery, fairness, honesty, pricing strategy, product strategy
etc.
The primary ethical conflict reported by marketing managers
involved balancing demands of the corporations against
customer need.
Marketing managers perceive many opportunities In their
firms and industries to engage in unethical behaviour .
Many believe that successful marketing manager do engage in
certain specific un ethical behaviours.
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