esei_personal branding seminar

Post on 25-May-2015

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ESEI gave the opportunity to position themselves better in the market they are.

TRANSCRIPT

Block Course:

PERSONAL BRANDING

A brand is a …

Keywords:

Keywords:

Branding is based on …

Your brand is based on who you really are, on yourYour brand is based on who you really are, on yourbest self.

H d t t b perceived?How do you want to be perceived?

Who ARE you?

Wh t i IMPORTANT t ?What is IMPORTANT to you?

What is your PERSONAL SLOGAN?

Do you have a BRAND STRATEGY?

Personal SWOT Analysis

Brand Personality

Keywords:

M P l SlMy Personal Slogan:

Oth interpret b dOthers can interpret your brand …

Brand Positioning Strategy

SITUATION ACTION RESULT MEASUREMENT

1. At school

2. With friends

3. With family3. With family(parents, siblings)

4. Withboyfriend/girlfriendend

Y k who you are d k h tYou know who you are and you know how you wantto be perceived in each situation …

You can now work on your transformation

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