epicmn: free bikes 4 kids (fb4k) presentation

A PRESENTATION TO

EPICFree Bikes 4 Kidz7/8/2014

PRESENTED BY

EPIC Team !CONFIDENTIAL

!

EVERY KID DESERVES A BIKE.

SOME KIDS CAN’T AFFORD THIS OPPORTUNITY.

TOGETHER, WE HELP KIDS RIDE INTO BETTER,

TOGETHER, WE HELP KIDS RIDE INTO BETTER, HEALTHIER LIVES.

TOGETHER, WE HELP KIDS RIDE INTO BETTER, HEALTHIER LIVES.

AND CREATE JOY

WE PROMOTE HEALTH

WITH SUSTAINABLE PRACTICES USING WHAT WE ALREADY HAVE

WHILE UTILIZING OUR BIGGEST ASSET:

YOU

WE ARE SUCCESSFUL.BUT WE ARE NEVER DONE.

WE ARE PROVEN.

BIKES WITHOUT KIDS,AND FAMILIES WITHOUT HELP.

THERE ARE KIDS WITHOUT BIKES,

ALWAYS WORKING.

SO WE ARE ALWAYS GROWING.

TOGETHER, WE CAN GIVE KIDS THE FREEDOM, HEALTH, AND JOY OF A BIKE.

TOGETHER, WE CAN CHANGE LIVES.

REDEFINING THE CORE

DISTRIBUTE VOLUNTEER

DONATE

RECYCLE REFRESH REJOICE

RECYCLE REFRESH REJOICE

RECYCLE REFRESH REJOICETo feel or show happiness

To restore strength and energy

To use something again

REDEFINING THE CORE

CORE

VOICE / TONE

EXPRESSION

BRINGING THE BRAND TO LIFE

RECYCLE REFRESH REJOICE

THREE PILLARS

Every year, we rally the community to donate their gently used bikes in a pedal-to-the-metal campaign lasting a few short months. !

Formed in 2008, FB4K makes possible the gift of used, refurbished bikes through donations and volunteers. By providing the joy of a bike, our kids learn the value of teamwork and sustainability, creating a cycle that lasts.

We recruit passionate, skilled mechanics and volunteers alike to fix up and roll out bikes in a fresh condition. !

By turning the gears of community, we provide a lasting gift for kids year after year.

Together, we give the gift of joy, freedom, and health to every kid and family that receives a bike. !

By partnering with local non-profits, we continue the cycle of joy by supplying bikes for kids that need it most.

BRAND STANDARDS

BRAND STANDARDS

BRAND STANDARDS

BRAND STANDARDS

APPLICATIONS

THANK YOU

• Additional Support Pages

NEXT STEPS

ICONOGRAPHY RECOMMENDATION

BRAND ESSENCE AND MISSION

FB4K is a community effort for the community. It’s perpetuating the rotation of giving in a stable, sustainable method that can be repeated over and over. It instills valuable principles to the next generation that sets a benchmark of the importance of internal support, a kickstand. It’s not giving a handout or creating excess. It’s recycling and reincarnating. It’s a cycle.

ESSENCE

Our gears are shifting. With gaining momentum, we plan to pedal FB4K to cities across America, providing the joy of bicycles to kids nationally.

MISSION