epicmn: free bikes 4 kids (fb4k) presentation
DESCRIPTION
This is reflective of the work our 8-week rally team did for EPIC clients Free Bikes 4 Kids. Todd Piper-Hauswirth, Creative Lead: www.all-good.comTRANSCRIPT
A PRESENTATION TO
EPICFree Bikes 4 Kidz7/8/2014
PRESENTED BY
EPIC Team !CONFIDENTIAL
!
EVERY KID DESERVES A BIKE.
SOME KIDS CAN’T AFFORD THIS OPPORTUNITY.
TOGETHER, WE HELP KIDS RIDE INTO BETTER,
TOGETHER, WE HELP KIDS RIDE INTO BETTER, HEALTHIER LIVES.
TOGETHER, WE HELP KIDS RIDE INTO BETTER, HEALTHIER LIVES.
AND CREATE JOY
WE PROMOTE HEALTH
WITH SUSTAINABLE PRACTICES USING WHAT WE ALREADY HAVE
WHILE UTILIZING OUR BIGGEST ASSET:
YOU
WE ARE SUCCESSFUL.BUT WE ARE NEVER DONE.
WE ARE PROVEN.
BIKES WITHOUT KIDS,AND FAMILIES WITHOUT HELP.
THERE ARE KIDS WITHOUT BIKES,
ALWAYS WORKING.
SO WE ARE ALWAYS GROWING.
TOGETHER, WE CAN GIVE KIDS THE FREEDOM, HEALTH, AND JOY OF A BIKE.
TOGETHER, WE CAN CHANGE LIVES.
REDEFINING THE CORE
DISTRIBUTE VOLUNTEER
DONATE
RECYCLE REFRESH REJOICE
RECYCLE REFRESH REJOICE
RECYCLE REFRESH REJOICETo feel or show happiness
To restore strength and energy
To use something again
REDEFINING THE CORE
CORE
VOICE / TONE
EXPRESSION
BRINGING THE BRAND TO LIFE
RECYCLE REFRESH REJOICE
THREE PILLARS
Every year, we rally the community to donate their gently used bikes in a pedal-to-the-metal campaign lasting a few short months. !
Formed in 2008, FB4K makes possible the gift of used, refurbished bikes through donations and volunteers. By providing the joy of a bike, our kids learn the value of teamwork and sustainability, creating a cycle that lasts.
We recruit passionate, skilled mechanics and volunteers alike to fix up and roll out bikes in a fresh condition. !
By turning the gears of community, we provide a lasting gift for kids year after year.
Together, we give the gift of joy, freedom, and health to every kid and family that receives a bike. !
By partnering with local non-profits, we continue the cycle of joy by supplying bikes for kids that need it most.
BRAND STANDARDS
BRAND STANDARDS
BRAND STANDARDS
BRAND STANDARDS
APPLICATIONS
THANK YOU
• Additional Support Pages
NEXT STEPS
ICONOGRAPHY RECOMMENDATION
BRAND ESSENCE AND MISSION
FB4K is a community effort for the community. It’s perpetuating the rotation of giving in a stable, sustainable method that can be repeated over and over. It instills valuable principles to the next generation that sets a benchmark of the importance of internal support, a kickstand. It’s not giving a handout or creating excess. It’s recycling and reincarnating. It’s a cycle.
ESSENCE
Our gears are shifting. With gaining momentum, we plan to pedal FB4K to cities across America, providing the joy of bicycles to kids nationally.
MISSION