entry level - incredible social media stats: 2014 & "getting the basics right"
Post on 17-Jul-2015
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WE ARE THE ADVOCACY AGENCY
TALK TO US:
hello@testifydigital.com @testifydigital @Digitalbarton Testifydigital.com
SOCIAL MEDIA IN 2014 (START WITH THE BASICS)
SOCIAL COMMUNICATIONS AGENCY FOUNDED: 2011
FOUNDERS: MARK JOSEPH, JOHN BARTON
CHAIRMAN: JOHN APPLEBY - FOUNDER SALESFORCE.COM EMEA
OFFICES: LONDON, DUBLIN – INTERNATIONAL VIA SPLASH WORLDWIDE
PASSION
INNOVATION
ACCOUNTABILITY
CLIENTS & COVERAGE
We work with a diverse client base across all major sectors including: Entertainment, Fashion, Telecoms, FMCG, Comparison and the Public sector. Testify are also well regarded as thought leaders in the industry with regular media coverage as well as winning multiple accolades in categories such as Best use of social, Best use of social data and Best innovation.
GROWTH AND CONNECTION
1. CHINA 2. INDIA 3. FACEBOOK 4. TENCENT 5. WHATS APP 6. UNITED STATES OF AMERICA 7. GOOGLE + 8. INDONESIA 9. LINKED IN 10. TWITTER
Welcome to a truly Social world…
1 in 4 people are connected to a social network…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
1/4 Facebook users login at least
5 TIMES PER DAY
The average UK & IRELAND internet user
spends 13 MINUTES PER HOUR on Social
Media
GRANDPARENTS …are the FASTEST
GROWING DEMOGRAPHIC on
Twitter…
SOURCE -‐h2p://www.forbes.com/sites/sap/2013/05/20/the-‐overlooked-‐social-‐media-‐markeLng-‐for-‐senior-‐ciLzens/
1/5 DIVORCES... Involve
SOCIAL MEDIA… SOURCE -‐ h2p://www.dailymail.co.uk/news/arLcle-‐1334482/The-‐marriage-‐killer-‐One-‐American-‐divorces-‐involve-‐Facebook.html
53% Of 14-16 year olds would
rather LOSE THEIR SENSE OF SMELL than their TECHNOLOGY…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
93% Of MARKETERS use
social media to drive REVENUE…
SOURCE h2p://www.fastcompany.com/3021749/work-‐smart/10-‐surprising-‐social-‐media-‐staLsLcs-‐that-‐will-‐make-‐you-‐rethink-‐your-‐social-‐stra
BUT… ONLY 14% OF CONSUMERS TRUST ‘THE MAD MEN’...
SOURCE -‐h2p://www.nielsen.com/us/en/insights/news/2009/global-‐adverLsing-‐consumers-‐trust-‐real-‐friends-‐and-‐virtual-‐strangers-‐the-‐most.html
90% OF CONSUMERS TRUST THESE GUYS
SOURCE -‐h2p://www.nielsen.com/us/en/insights/news/2009/global-‐adverLsing-‐consumers-‐trust-‐real-‐friends-‐and-‐virtual-‐strangers-‐the-‐most.html
53% Of people on TWITTER
RECOMMEND products and services in their
tweets…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
93% Of consumers buying
decisions are INFLUENCED BY SOCIAL
MEDIA…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
UNDERSTAND THE AUDIENCE
THE WHAT: THE WHERE:
THE WHEN THE WHO – INFLUENCERS VS. AUDIENCE
6,270 – TOTAL POSTS
THE SOCIAL DATA EDGE: Testify’s experienced analysts interpret the conversation to inform: - IDEATION - CONTENT PLANNING - HERO/CAMPAIGN MESSAGING - MEDIA PLANNING & LONG TAIL KEYWORDS - INFLUENCER HIT LIST CONSTRUCTION
TESTIFY PROFILE MONEYSUPERMARKETS ENTIRE SOCIAL MEDIA COMMUNITY
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