engage kick off_sept2012

FIBER FROM THE HOMEa paradigm shifting story, by Marc Duchesne, green fiber evangelist

ENGAGE Kick-Off Conference • High Speed Broadband For Rural Europe • September 25, 2012 • Nevers, France

Note

I wrote the first version of this presentation in early 2010.

I published it on Slideshare for the FTTH Forum in Budapest, Hungary.

At this time, the ideas developed here were in their infancy.

More than 3,700 views, 30 downloads after, several real case examples do exist in Europe and North America that prove those concepts to be viable,

and sustainable.

Let’s continue to spread the World.

_Marc Duchesne, 9/24/2012, Nevers, France.

“Our intuition is that an innovative model holds unrealized promise: household investments in fiber. Consumers may one day purchase and own fiber connections that run from their homes.”

“Homes with Tails” , Tim Wu, Columbia University, and Derek Slater, Google inc.,Nov. 2008.

why “Fiber-From-The-Home” ?

becauseFiber-TO-The-Home networks providers

way too often forget...me.

piece of evidence ?

Diverse Business ModelsDiverse Business Models

CUSTOMERPARTNERINFRASTRUCTURE CUSTOMEROFFER

VALUEPROPOSITION

RELATIONSHIPTARGET

CUSTOMERDISTRIBUTION

CHANNELVALUE

CONFIGURATION

CORECAPABILITIES

NETWORK

COST

CHANNELCONFIGURATION

REVENUEFINANCECOSTSTRUCTURE

REVENUESTREAMS

FINANCE

a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable andrelationship capital with the goal of generating profitable and

sustainable revenue streams

13Cable Systems © Corning Incorporated 2009

Alex Osterwalder / arvetica

Me aka “The Customer” is NOT the center of the traditional business model

consequence

in France, no Open Access Muni network gets more than 20% penetration ratio, and no one sports more than 2 ISPs for

Residential.

it’s time for a paradigm shift

apply 3 simple models,all born in America.

barn-raising tradition +

web 2.0 habits+

carbon zero goals =

Fiber From The Home

model #1: barn raising

the modernized barn-raising of old approach

to build fiber-broadband networks

in rural areas

A barn raising is an event during which a community comes together to assemble a barn for one of its households.

Born in 18th century in Rural North America, the practice continues as is in the country.

source: Wikipedia http://en.wikipedia.org

The Barn raising approach is now adopted in the UK for Rural Broadband deployments.

“Dig Your Own Fibre” is the motto there.

source: NextGenus.net

lesson #1the barn-raising model :

build your own community network

model #2: web 2.0

the Web 2.0 startup’ s business model

applied to Rural Next Generation Access

networks

The term ‘Web 2.0’ is used to describe web applications that offer interactive information sharing, interoperability, user-centered design, user-generated content and collaboration.

New methods to interact with the End-User appeared with the Web 2.0 startups : alpha version, private release, beta testing, etc.

source: Wikipedia http://en.wikipedia.org

Twitter, founded in march 2006 in San Francisco, CA, is the world-largest social networking and micro-blogging service. It has a 500 million users installed base, attracts 170 million visitors per month, generating 400 million tweets a day.

Twitter was launched without any business model, and will generate revenues of $300M this year. Before Facebook’ s IPO, its market value was estimated between $7 and $9 billion...

source: TechCrunch & Wall Street Journal

lesson #2 the web 2.0 model :

start small, with no business model

model #3: smart grid

the sharing of investments and

operation costs across Broadband and Smart

Grid networks, and the bundling of

services across the Customers bases

A smart grid delivers electricity from suppliers to consumers using digital technology with two-way communications to control appliances at consumers' homes to save energy, reduce cost and increase reliability and transparency.

In the US, several utilities have deployed muni fiber networks to deliver both smart meters connectivity and triple-play services to residential and enterprise customers.

source: Wikipedia http://en.wikipedia.org

The city of Chattanooga, Tennessee, has installed its own fiber-to-the-premises infrastructure, through its electric utility EPB.

This network offers two-way communications at the smart meter on every home and business and all along the grid, together with residential high speed Internet, video and telephone services.

Chattanooga is the very first city in the US to offer a 1Gbit/s service to its residents.

source: NextGenus.net

lesson #3 the smart grid model :

share costs, infrastructures, services, and customers

fiber from the home :turning the traditional model

upside down

consumers end-user

access provider services providers

fiber from the home :

empowering the end-user

Marc Duchesne+33 681 330 960

marc.duchesne@me.comskype : miniotdr

twitter : mduchesn