employee engagement - research report - shiraz ahmed

Employee Engagement

Shiraz Ahmed | Faculty | Facilitator | Coach

Pakistan Business Review | IoBM | Karachi | March 2014

Research survey on Karachi’s Pharma Industry

What is Employee Engagement?

Involvement in job with heart and soul.

Passion for work

Say, stay and strive

Enjoy and feel valued for doing the job!

Levels

1. Emotional engagement

2. Cognitive engagement

3. Physical engagement

Objective

To explore how engaged

are pharmaceutical employees

of Karachi?

Research Methodology

350 participants

Locals and MNCs

45% females and 55% males

Junior to mid level managers

Ages 28-44 years

Results 1.Engaged Employees – employees who work with

passion and feel happy

2.Not engaged employees – employees who are just

passing their time at workplace

3.Disengaged Employees – employees who are

unhappy and undermine work

Emotional engagement I am excited when I am performing my job

Cognitive engagement I can easily focus on the tasks and assignments when I perform my job

Physical engagement I put my full energy when I perform my job

Over all Engagement

Reasons for Engagement and Disengagement

1. Work-life Balance: My organization provides work-life balance

2. Meaningful Work: My job activities are significant to me

Implications for Managers

More than 50% employees are planning to leave their jobs within a year!

More than 60% employees availed their sick-casual leaves last year

Cost of disengaged and not engaged employees?

(not to be disclosed here!)

Shiraz Ahmed

shiraz.wasif@gmail.com

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