emerging opportunities in the internet of things - iot meetup ghent

IoT Meetup Ghent meets Claro!!

About Claro!

Aldo  NL  

Rich  USA  

Megan  UK  

Elisabeth  NL  

Mwenge  Congo  

Mercè  Spain  

Some  of  our  team  members  

Sebas7an  GER  

Jiri  Belgium  

Mandy  Lebanon  

Gunes  Turkey  

Abby  USA  

Claro  helps  corporaAons  and  startups  to  navigate  disrup7ve  shi>s  in  society  and  business,  delivering  service  design  and  business  innova7on  

The  rise  of  the  access  economy        Networked  services  and  experiences      Small  data  and  personalised  experiences    Internet  connects  everyone    &  everything    

TradiAonal  models    of  ownership          Services  delivered  by  companies  to  consumer      Big  data      Internet  connects  everyone    

We  take  a  people-­‐centric  point  of  view  when  looking  for  opportuni7es  and  solu7ons  in  the    context  of  disrup7ve  shi>s  

Our framing of the Internet of Things!

We  interviewed  leading  IoT  experts  and  industry  leaders  and  innovators      

“The  Internet  of  Things  is  about  the  internet  expanding  into  the  physical  world”    -­‐  Florian  Michahelles  |  Auto-­‐ID  Labs  

The  IoT  is  about  the  interac7on  between  Internet,  Things  and  Data      

Internet!

Things!

Data!

The  IoT  is  about  the  interac7on  between  Internet,  Things  and  Data    …  and  the  value  this  creates  for  people  and  business  

New  value  for  people  and  business:  CapabiliAes  Services  Experiences  Business  models    …  

Internet!

Things!

Data!

“Trying  to  determine  the  market  size  of  the  Internet  of  Things  is  like  trying  to  calculate  the  market  for  plas=cs,  circa  1940.  At  that  =me,  it  was  difficult  to  imagine  that  plas=cs  could  be  in  everything.”    -­‐  Michael  Nelson  Professor  of  CommunicaAon,  Culture  &  Technology    at  Georgetown  University  

The  IoT  emerging  business  landscape  structures  100  value  proposiAons  

Username:  meetupgent  Password:  iot2014  

Key takeaways from our 12- month exploration of the IoT!

The  Internet  of  Things  is  nascent…  like  the  internet  in  1995,  the  IoT  is  just  geVng  started  01  

1.0  

Infrastructure  and  core  hardware  

Hardware  &  Infrastructure  

Opera7ng  System  

Devices  

Services  

Opera7ng  System  

Devices  

Services  

2.0  

Connected  devices  running  on  an  

opera7ng  system    

3.0  

Value-­‐added  services  &  apps  built  on  top  of  data  from  connected  devices  

Opera7ng  System  

Devices  

Services  

Today  

Hardware  &  Infrastructure   Hardware  &  Infrastructure  

The  IoT  will  be  built  by  many  different  players  with  many  different  roles  02  Internet-­‐connected  things  and  their  uses  will  be  so  varied  and  present  everywhere  that  the  IoT  won’t  be  the  result  of  one  single  enAty’s  work.  

The  real  value  of  the  IoT  will  not  come  from  the  technology  itself,  but  the  services  built  on  top  and  enabled  by  it  03  

Peers  and  other  devices  

Other  service  providers  

Retailers  

Brands  

Brand  provides  services  

Retailer  provides  services  (camera  

rented)  

Other  appropriate  services  

Connects  with  other  users  

Prints  photos  remotely  

Sends  photos  to  friends  

Hardware  &  Infrastructure  

OperaAng  System  

Devices  

Services  

COLLABORATIVE  

CORP

S.  

DEV  

Internet  of  Things  

A  significant  part  of  the  IoT  will  be  built  from  the  bo\om-­‐up,  by  entrepreneurship  and  experimenta7on  04  

Hardware  &  Infrastructure  

OperaAng  System  

Devices  

Services  

CORP

ORA

TIONS  

TOP  DOWN  

PC  industry  

Hardware  &  Infrastructure  

OperaAng  System  

Devices  

Services  CO

RPORA

TIONS  

Mobile  industry  

DEV  

IoT  creators  face  mul7plied  complexity  bridging  the  physical  and    the  digital  05  PHYSICAL  ELEMENTS   DIGITAL  ELEMENTS  

@ClaroPartners    #iotcanvas    

Smart phone app and internet service set activity goals!get feedback on progress!

Data centre that runs website and app (e.g. Amazon)!

Bluetooth to phone!Mobile data/Wifi to internet!

Prototype!ARM Mbed devkit!!Flash memory!Microcontroller!GPS+movement sensors!LEDS+vibration!!

Prototype!3D printed PU!!TPU rubber!ABS harness!

Produce and ship from Foxconn !

Nike stores!Electronics retailers!!

App stores!Nike+ website!!

Free app!Rev. share from 3rd party apps!!!

Device $149!!!

Make you fitter!!

@ClaroPartners    #iotcanvas    

Other interesting initiatives!

Helping  IoT  creators  develop  meaningful  offerings  in  the  Internet  of  Things  

Looking  for  startups,  corporate  partners,  mentors  and  accredited  investors:  iot@claropartners.com  

Shape  Refine  idea   Shape  

Refine  idea  Build  

Beta  launch  Sell  

Early  adopAon  

DEMO  DAY  DEMO  DAY  

2.  Mentor-­‐intensive  accelerator  focused  on  Smart  Data  &  Internet  of  Things    

1.  IoT  labs  bring  together  designers,  developers,  makers  and  strategists  to  learn,  create  and  prototype  an  Internet  of  Things  offering  –  claropartners.com/iotlab  

EXPLORE  1   IDEATE  +  PITCH  2   DEVELOP  3   PROTOTYPE  4   PRESENT  5  

Thanks!!