emerging opportunities in the internet of things - iot meetup ghent
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IoT Meetup Ghent meets Claro!!
About Claro!
Aldo NL
Rich USA
Megan UK
Elisabeth NL
Mwenge Congo
Mercè Spain
Some of our team members
Sebas7an GER
Jiri Belgium
Mandy Lebanon
Gunes Turkey
Abby USA
Claro helps corporaAons and startups to navigate disrup7ve shi>s in society and business, delivering service design and business innova7on
The rise of the access economy Networked services and experiences Small data and personalised experiences Internet connects everyone & everything
TradiAonal models of ownership Services delivered by companies to consumer Big data Internet connects everyone
We take a people-‐centric point of view when looking for opportuni7es and solu7ons in the context of disrup7ve shi>s
Our framing of the Internet of Things!
We interviewed leading IoT experts and industry leaders and innovators
“The Internet of Things is about the internet expanding into the physical world” -‐ Florian Michahelles | Auto-‐ID Labs
The IoT is about the interac7on between Internet, Things and Data
Internet!
Things!
Data!
The IoT is about the interac7on between Internet, Things and Data … and the value this creates for people and business
New value for people and business: CapabiliAes Services Experiences Business models …
Internet!
Things!
Data!
“Trying to determine the market size of the Internet of Things is like trying to calculate the market for plas=cs, circa 1940. At that =me, it was difficult to imagine that plas=cs could be in everything.” -‐ Michael Nelson Professor of CommunicaAon, Culture & Technology at Georgetown University
The IoT emerging business landscape structures 100 value proposiAons
Username: meetupgent Password: iot2014
Key takeaways from our 12- month exploration of the IoT!
The Internet of Things is nascent… like the internet in 1995, the IoT is just geVng started 01
1.0
Infrastructure and core hardware
Hardware & Infrastructure
Opera7ng System
Devices
Services
Opera7ng System
Devices
Services
2.0
Connected devices running on an
opera7ng system
3.0
Value-‐added services & apps built on top of data from connected devices
Opera7ng System
Devices
Services
Today
Hardware & Infrastructure Hardware & Infrastructure
The IoT will be built by many different players with many different roles 02 Internet-‐connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single enAty’s work.
The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it 03
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services (camera
rented)
Other appropriate services
Connects with other users
Prints photos remotely
Sends photos to friends
Hardware & Infrastructure
OperaAng System
Devices
Services
COLLABORATIVE
CORP
S.
DEV
Internet of Things
A significant part of the IoT will be built from the bo\om-‐up, by entrepreneurship and experimenta7on 04
Hardware & Infrastructure
OperaAng System
Devices
Services
CORP
ORA
TIONS
TOP DOWN
PC industry
Hardware & Infrastructure
OperaAng System
Devices
Services CO
RPORA
TIONS
Mobile industry
DEV
IoT creators face mul7plied complexity bridging the physical and the digital 05 PHYSICAL ELEMENTS DIGITAL ELEMENTS
@ClaroPartners #iotcanvas
Smart phone app and internet service set activity goals!get feedback on progress!
Data centre that runs website and app (e.g. Amazon)!
Bluetooth to phone!Mobile data/Wifi to internet!
Prototype!ARM Mbed devkit!!Flash memory!Microcontroller!GPS+movement sensors!LEDS+vibration!!
Prototype!3D printed PU!!TPU rubber!ABS harness!
Produce and ship from Foxconn !
Nike stores!Electronics retailers!!
App stores!Nike+ website!!
Free app!Rev. share from 3rd party apps!!!
Device $149!!!
Make you fitter!!
@ClaroPartners #iotcanvas
Other interesting initiatives!
Helping IoT creators develop meaningful offerings in the Internet of Things
Looking for startups, corporate partners, mentors and accredited investors: [email protected]
Shape Refine idea Shape
Refine idea Build
Beta launch Sell
Early adopAon
DEMO DAY DEMO DAY
2. Mentor-‐intensive accelerator focused on Smart Data & Internet of Things
1. IoT labs bring together designers, developers, makers and strategists to learn, create and prototype an Internet of Things offering – claropartners.com/iotlab
EXPLORE 1 IDEATE + PITCH 2 DEVELOP 3 PROTOTYPE 4 PRESENT 5
Thanks!!