growth hacking belgium meetup ghent - presentation on a/b testing
DESCRIPTION
Short presentation I gave at the March 2014 Growth Hacker Meetup in Ghent about A/B Testing.TRANSCRIPT
A/B testing
Growth Hacking Meetup Gent March 25th 2014
What is A/B testing?
A B
A/B what and why?
• Hooray for science!
• Eliminates seasonality
• Don’t waste (all) your visitors
The ingredients
•A goal•Variations•Measurements•Enough visitors
Ingredient #1: a goal
Ingredient #2: variations
Ingredient #3: measurements
Ingredient #4: visitors!
Your turn – tweet something engaging!
@woutersmet #abtested
A/B testing in practice!
Growth Hacking Meetup Gent March 25th 2014
Spot the winner!
Spot the winner!
Spot the winner!
Spot the winner!
Spot the winner!
Thanks – stay in touch!
• @woutersmet / @engagor• These slides with sources:
woutersmet.com• Social media for business: engagor.com
TWEET THIS NOW:
Oh no, @woutersmet #abtested me!