embracing social commerce : path to proving social's roi
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Embracing Social Commerce : Path to proving Social’s ROI
Arvind Sethumadhavan Regional Practice Leader – Social & ROI Analytics, Isobar
Social Commerce?
Social impacting Instant Search
Social Search
The Big Asian Opportunity
Social recommendation most trustworthy
Social sharing drives engaged shopping
SOURCE : SociableLabs survey, Feb’2012
“Like” Light sharing : 56%
“Comment “ Engaged sharing : 38%
“Read” Engaged shopping : 62%%
Leveraging Social Sharing
SOURCE : SociableLabs survey, Feb’2012
Social Context improves effectiveness
Social Login key enabler in sharing
Where is your staff at 10pm?
Think individual platforms
Socialize your website
Social share
Comments
Ratings & Reviews
Activity Feed
Live Chat
Bespoke Social Commerce for Dell leveraging on group buying
Aggregating and leveraging social reviews to drive purchase for Sony Ericsson
Leveraging location based marketing and social rewards using Mobile for Chivas
Case studies : Videos
Leverage on “trust” factor in planning social commerce initiatives
Enable multiple exposure to “reviews from friends” across your consumers online path to purchase
Enable offline social occasions as relevant to the category for i.e,. group deals leading up to offline experience
Think offline integration as well using mobile as an enabler
Key Takeaways
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