email monetization #digicolab

Using Email Making Money

Phil HollowsCEO, FeedBlitz

#Selfie#NoFilter

Briefly, Back to Basics

• Make your subscription forms Visible

• Always use dual opt-in• Have a relevant, highly

visible incentive• Provide many

opportunities to subscribe• Respectful popups

Briefly, Back to Basics

• Make your subscription forms Visible

• Always use dual opt-in• Have a relevant, highly

visible incentive• Provide many

opportunities to subscribe• Respectful popups

Baseline Tips

• Mail at least weekly• Open rate: 20%• Unsubscribe rate: < 0.5%• Complaint rate: < 0.1%• Images, headlines & copy• Think outside the blog!

– Instagram– Pinterest– Tumblr

• Test, test, test!

?

Maker Every Email Count:Always Be Monetizing

• Sponsorships (media kit update!)• Email-friendly advertising• Promote your own products with house ads• Affiliate marketing

People Suck

• People are lazy• People have no attention• People are cheap• People are selfish• People procrastinate• People are cynical• People are afraid

Put Differently…

• People need convenience• People crave excitement• People love deals• People desire success• People are deadline driven• People want to trust• People thrive on inclusion

A Week of Sales in 46 Minutes

• @StudioJewel turned 46• List-only offer:

– 46% off– Only on her birthday– Only 9:00pm to 9:46pm

• Generated a week’s worth of sales in just 46 minutes

• Trust: Personal event• Deal: 46% off• Exciting: Only 46 minutes• Deadline: No other

chances• Inclusion: Many prior

buyers

List Building for Bloggers

• Published a chapter at a time on the FeedBlitz blog

• 45,000+ words emailed to the list one chapter at a time

• Freely available to anyone at anytime

• Self-published e-book– $24.95 PDF at

ListBuildingForBloggers.com– $9.99 at Amazon on Kindle

• Over 1,000 sold• Convenience sale• ASP ~$15

Premium Webcast

• Paid web cast• Tiered pricing (Eventbrite)

– 5 tickets @ $4.95– 5 @ $7.95– 10 @ $9.95– Up to 50 seats $49.95

• Every time a tier sold out, we emailed the list

• Why did this work?– Convenient: Webcast– Trust: Social proof– Deal: Really cheap if you’re

fast– Exciting: Tiers kept selling

out– Inclusion: As momentum

built, FOMO kicked in

Landing Page Bundles

• Create multiple items for sale• Bundle them together in a separate collection• Offer the deal on the bundle only

– 1-time only new subscriber price– On the new subscriber activation landing page– People are excited when they have just joined your list!

• Passively promote on blog subscriptions / newsletter

Email Sells

• Sell to people who’ve already bought from you first– They already trust you– Give them a deal – Set a deadline– Over-communicate

• Track what you know about a subscriber– Tag with the product bought or offer they took– Plan what you want to do with them next

Autoresponders, Sequences and Campaigns

Email Marketing

• Make your sequences smart– Don’t pitch product X if you know they already bought X

• Lead the subscriber to where you want them to go– Got an affiliate program? Invite them to join it.– Just one item bought? Offer a deal on the bundle.– Bought everything?

• Join your masterclass, go to an event, refer a friend, recommend related solutions that YOU are an affiliate for

You can do this

Dare to try

Do the work

One Last

Thing…

Phil Hollows@phollows@FeedBlitz

phil@feedblitz.com