email marketing: beginners' guide

Get your emails right!

Chirayu Akotiya

100% Knowledge. 0% Pitch.

Anything that would be discussed in this session, is applicable to both B2B and B2C industries.

Let’s have a conversation. Ask questions in case you’ve doubts on the points mentioned.

Disclaimers

What we would learn today What is Email Marketing?

Why Email Marketing? How to start Email

Marketing?

Tips & Tricks

FAQs

Unlike, one-to-one messages, email marketing entails sending one to many people with different actions

expected.

Types of Emails

Promotional Emails

Transactional Emails

Transactional EmailsEmails sent to an individual based on some action. It could be:

an action they took directly

an action they were the target of or,

perhaps even a no-action on their part

Promotional EmailsEmails sent in “bulk” to your target audience which:

entails them to open the email.

acquaints them about the benefits of the product.

compels them to purchase.

What is Email Marketing? Why Email

Marketing? How to start Email Marketing?

Tips & Tricks

FAQs

Presently, there are 3.2 billion email

accounts and 91% of the users check their email

once.

Why not grab this opportunity?

95% of online consumers use

email to buy goods and services.

95%

95% of online consumers use email to buy goods and services.

77% of consumers prefer email for communications.

EmailsSocial Media

SMS Others

95% of online consumers use email to buy goods and services.

77% of consumers prefer email for communications.

For every $1 you spend, you get $43 of returns - That’s cheap!

Why Email Marketing? How to start Email Marketing?

Tips & Tricks

FAQs

What is Email Marketing?

Before you start…

Visit your website

Make a purchase Read your blog Sign Up

your email marketing campaigns may target any one or all of the following:

Also, make sure… you build a sizeable email list.

your email domain is whitelisted.

you split your email lists into more targeted groups.

you use an auto-responder.

“3Rs” of Email Marketing

1. Right Message

2. Right People

3. Right Time

1. Right Message

Share the right kind of personalised message with substitution tags.

2. Right People

Think about who your audience is.Different recipients require different content.

And this requires segmentation

GenderAge

Purchase Behaviour

Geography

Website BehaviourInterests

Segment your audience and structure your email content as per the readers’

demographics. This would take you one step ahead in the decision making process of your

email campaigns.

Audience Email Action

3. Right Time

The “Click” and the “Open” rates are the deciding factors for your correct time. Higher are the percentages, correct is your timing.

An ideal scenario

Open Rate 37.4% Click Rate 6.2%

How to start Email Marketing?

What is Email Marketing? What is Email Marketing?

Tips & Tricks

FAQs

1. Personalize each message.

2. Gather results through trackable links.

3. Always use a CTA.

4. Bullets work best in a plain text mail.

5. Don’t forget the mobile experience.

Remember!

3. Always use a CTA.

1. Personalize each message.2. Gather results through trackable links.

4. Bullets work best in a plain text mail.5. Don’t forget the mobile experience.

How to start Email Marketing?

What is Email Marketing?

What is Email Marketing?

Tips & Tricks FAQs

What lies in the future of email marketing?

Should I buy a list just to kick off my email marketing?

How often should I be sending emails?

How do I make sure I don't land in the spam folder?

What do open rates and click through rates mean?

Are there any other metrics I should be tracking besides

those?

Recap Should I buy a list just to kick off my email

marketing?

How often should I be sending emails?

How do I make sure I don't land in the spam folder?

What do open rates and click through rates mean?

Are there any other metrics I should be tracking besides those?

How to start Email Marketing?

What is Email Marketing?

What is Email Marketing?

Tips & Tricks FAQs

Sources:

http://www.slideshare.net/HubSpot/the-science-of-email-marketng/25-Thank_you

https://www.campaignmonitor.com/resources/guides/why-email/

http://www.cmodigitalforum.com/2016/01/01/infographic-history-email-email-design/ https://sendgrid.com/resources/what-is-transactional-email

https://www.salesforce.com/blog/2013/07/email-marketing-stats.html

chirayu.akotiya@myoperator.co