search marketing for beginners
TRANSCRIPT
Search Marketing for Beginners
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When was the last time you looked under the hood of your
Internet presence?
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The web is a huge part of our lives – especially if you have a
business! It’s something that has to be managed and maintained
just like anything else.
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If we don’t, bad things could happen.
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It’s ideal if you perform a web check up at least once a month.
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Reputation Marketing
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If you have a business to consumer model it’s crucial that
you monitor your reputation.
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Today with the Internet everyone has a voice – for better or worse.
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No one needs your permission to leave feedback about you or your
business.
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So to ignore it is not only not very smart, but it could be
costing you money.
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There are actually tons of great tools out there but I will share
with you a few of my favorites for monitoring your reputation.
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1. Google Alerts –
www.google.com/alerts
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Set up Google Alerts for your name and the name of your
business.
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2. Tweet Beeps – www.tweetbeep.com
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You can set up a Tweet Beep and when anyone on Twitter mentions your business or
you can get tweeted.
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3. Topsy – www.topsy.com
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This is one of my favorite tools ever!
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I can do a search on myself and my business to see who is talking about me and sharing my content
– but the best thing is it literally searches the ENTIRE Internet.
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I also love Topsy for a whole different reason than
reputation management.
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It’s great for getting ideas on blog topics! Just do a search on
Internet Marketing for example and you will find out what people
are talking about!
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This is a great way to create content around relevant topics
that are hot and happening!
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4. Take it Old School
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This is my favorite way to do a quick Internet check. Type in the name of your business, city and state into Google. Then just glance over the
first 5 pages in the search.
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The Skippy on Local Marketing
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There’s absolutely no value in having your website featured on
tons of obscure Internet directories so don’t pay anyone
to do that for you.
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In fact tons of low-value links can even be considered spam by Google standards post Panda
updates.
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The best thing to do is stay within a few high-value Internet directories and listings.
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Here is my preferred list:
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Yelp, Foursquare, Yahoo Directory, Google Places for
Business, and Bing Places for Business.
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Content Theft
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If your content is good you will have the threat of people stealing
it. Lucky for me this has only happened to me once.
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Check out Copyscape www.copyscape.com they have a
great tool for finding out if your content has been stolen.
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Website Check Up
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Just like you take good care of your car so it runs well – you
need to take care of your website.
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If you have some really nasty errors on your site it can cause your page not to be indexed by
search engines.
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To give your website a check up here’s one of my favorite tools –
www.visible.net/tools.
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Just put in your website and see what it says – then you will want to just hand over that list to your
developer.
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Searchers Point of View
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When was the last time you looked at your website from a
searchers point of view?
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How does it look on your mobile? Did you know that most people surf the net from their handheld
these days?
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When your ideal client comes to your website do they find what
they need quickly?
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Does your website speak to their needs?
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Is your website growing your list?
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Measure Your Impact
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Type in what people would if they were looking for what you do and
see if you come up. If you’re a local business include city.
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For example if you’re a plumber in Atlanta, Georgia the search
would be plumber Atlanta Ga.
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If you’re a local business and you don’t come up on page one you may as well not even be on the
Internet.
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The reason is people now have 8-second attention spans and will
take the results they seek from page one.
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So if you’re not in the search, you’re leaving some money on
the table.
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If you’re going to be successful in your Internet marketing efforts
you MUST have a search strategy.
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To read this article in full and find out my favorite FREE tools in
determining your search strategy please visit the article on my
website.
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http://perfectmarketingequation.com/search-marketing-for-beginners/
If you need some help picking a niche market I just launched a new
training product that will tell you how to make that choice step-by-step. It’s
absolutely FREE. Click here to check it out.
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Visit my website for more entrepreneur training courses.
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If you’re bootstrapping a business and need a roadmap look up my
book, Yanking Bootstraps, on
Amazon! It’s a short but powerful read that will give you strategies
to use right away in your business.
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Connect with me!Twitter -@thawkbridgesFacebook - www.facebook.com/TammyHawkBridges
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I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs.
Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.