eden-b2c-content&inbound-marketing
Post on 13-May-2015
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B2C Content Marketing Programmes
Keith Feighery
B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
Business to Consumer
Case Studies
Content Marketing using Facebook
Business Pages
Bars - Facebook
Charities & Not for Profit
Multi-Channel Case Studies
Hairybaby
Dazzledust
The Good Mood Food Blog
Pat The Baker
BlendTec
Diet Coke and Mentos
Kogi BBQ
Earned Media - Gillette
HostelWorld
C-Mon & Kypksi
Greater Manchester Police
Mayo Clinic
Big Brands
Red Bull
DC Shoes
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