driving email marketing results - november 2010

Email Marketing Webinar

Monthly Content Marketing Webinar Series | November 30th, 2010

Hosted by Byron White | Chief Idea Officer

Manas Kumar | Founder and CEO MaxMailHQ.com

The

Content

Marketing

Revolution

10 Tips for

Email

Marketing

Success

3 Revolutionary

ideaLaunch

Announcements

3 Revolutionary

ideaLaunch

Announcements

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2.) Great content marketing case study.

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3.) New content marketing resources that wow!

Free Resources

Articles

Blog

Guides

SEO Tools

Speaking Decks

Tips and Advice

Webinar Decks

The

Content

Marketing

Revolution

It’s the art of listening to your customers’

wants and needs.

Listen Up

Search Box

Social Media

Web Analytics

Keyword Popularity

Customer Service

Questionnaires

And the science of delivering content

to them in a compelling way.

Measurements

Books

Blogs

eBooks

eMail

RSS Feeds

Printed Books

Web

Widgets

It’s constantly testing campaigns to learn

what works and what doesn’t.

Prediction Testing

A/B Testing

Multivariate Testing

Eye Track Testing

Segmentation Testing

Geo Target Testing

Usability Testing

And measuring readers’ engagement

and desire for more.

Engagement

Open Rates

Click Rates

Downloads

Time on Page

Action on Page

Repeat Visitation

Send to Friend

Social Bookmark

It’s catching readers orbiting at high

speeds at the right time and place.

Anytime Content

Applet

Desktop

Mobile

RSS Feeds

Podcasts

Social Networks

And engaging them with things they want

and need on websites, gadgets and apps.

iPhone Apps

Urban Spoon

Amazon Kindle

Sirius XM

SalesForce.com

Flixter

Fandango

It’s developing a content pipeline to

educate, earn trust and drive sales.

New Sales Pipeline

Offer Content

Accumulate Leads

Score Leads

Distribute Leads

Induce Trial

Score New Activity

Measure Success

And scoring content engagement to

find out who’s most likely to buy.

SalesForce Scoring

Free Tool Interaction

Content Downloads

Proposal Downloads

Newsletter Sign Ups

Widget Interaction

Customer Logon

10 Tips

For

Email

Marketing

1.) Make it short for the long haul relationship.

2.) Stories make your story more interesting.

3.) Customer service is the new black.

4.) A picture still says a thousand words.

5.) Happy Peeps + Happy Customers = Happiness!

6.) Gather intelligence cleverly to drive sales.

7.) Light up the sales with unique illustration!

8.) Everybody loves an invitation so bring it on.

9.) Try and de-stress your customers.

10.) Great emails get passed on and remembered.

Information A Story

Fills You Up Moves You On

Facts Acts

Citing Exciting

Reams Dreams

Promotional Emotional

Static Dramatic

Check lists Casts of Characters

Compiling Compelling

Annotated Animated

Feeding the Brain Touching the Heart

Expires Inspires

“The only marketing

left is content

marketing.”

Seth Godin

Byron White, ideaLaunch

Chief Idea Officer

Twitter: @ByronWhite

Byron[at]ideaLaunch.com

Free Book Download: ideaLaunch.com/101