driving email marketing results - november 2010
DESCRIPTION
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam. In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing. In this webinar: You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action. You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters. You'll hear the latest information about new email distribution methodology.TRANSCRIPT
Email Marketing Webinar
Monthly Content Marketing Webinar Series | November 30th, 2010
Hosted by Byron White | Chief Idea Officer
Manas Kumar | Founder and CEO MaxMailHQ.com
The
Content
Marketing
Revolution
10 Tips for
Marketing
Success
3 Revolutionary
ideaLaunch
Announcements
3 Revolutionary
ideaLaunch
Announcements
1.) Great writers are now at your fingertips!
Get a $10 bonus on your
$50 deposit at
WriterAccess.com/extra10
2.) Great content marketing case study.
Download this case
study at
Content6.com!
3.) New content marketing resources that wow!
Free Resources
Articles
Blog
Guides
SEO Tools
Speaking Decks
Tips and Advice
Webinar Decks
The
Content
Marketing
Revolution
It’s the art of listening to your customers’
wants and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
And the science of delivering content
to them in a compelling way.
Measurements
Books
Blogs
eBooks
RSS Feeds
Printed Books
Web
Widgets
It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
And measuring readers’ engagement
and desire for more.
Engagement
Open Rates
Click Rates
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark
It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
Applet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks
And engaging them with things they want
and need on websites, gadgets and apps.
iPhone Apps
Urban Spoon
Amazon Kindle
Sirius XM
SalesForce.com
Flixter
Fandango
It’s developing a content pipeline to
educate, earn trust and drive sales.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success
And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
Free Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon
10 Tips
For
Marketing
1.) Make it short for the long haul relationship.
2.) Stories make your story more interesting.
3.) Customer service is the new black.
4.) A picture still says a thousand words.
5.) Happy Peeps + Happy Customers = Happiness!
6.) Gather intelligence cleverly to drive sales.
7.) Light up the sales with unique illustration!
8.) Everybody loves an invitation so bring it on.
9.) Try and de-stress your customers.
10.) Great emails get passed on and remembered.
Information A Story
Fills You Up Moves You On
Facts Acts
Citing Exciting
Reams Dreams
Promotional Emotional
Static Dramatic
Check lists Casts of Characters
Compiling Compelling
Annotated Animated
Feeding the Brain Touching the Heart
Expires Inspires
“The only marketing
left is content
marketing.”
Seth Godin
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Free Book Download: ideaLaunch.com/101