doug harward ceo training industry, inc.. market intelligence firm for the global training...

Doug HarwardCEO

Training Industry, Inc.

• Market intelligence firm for the global training marketplace

• Largest reach to both the buy-side and supply-side of the industry

• Leading source of intelligence about trends and best practices

• Industry’s leading referral destination for buyers seeking top companies and capability specialists

• Best positioned to help organizations understand the competitive landscape

W H O W E A R E

R e s e a r c h : W h a t M a k e s a G r e a t T r a i n i n g O r g a n i z a t i o n ?

Source: TII, Great Training Organizations Survey

Percentage of respondents, N > 1,500

TO B E G R E AT, W H AT I S M O S T C R U C I A L ?

TRANSFORMING

THE TRAINING FUNCTION

2012

T R A I N I N G I N D U S T RY T R E N D S

CONSERVATIVE SPENDING

CONFORMANCE OF MODALITY

CUSTOMIZATION OF PRODUCT/SERVICES

CONSISTENCY

SPEND IMPROVING

OUTSOURCING CONTINUING TO GROW

KNOWLEDGE REPOSITORIES

CONTENT CURATION

SUSTAINABILITY

MOBILE LEARNING

TIN CAN API

70:20:10 BLENDING OF CONTENT

DEMONSTRATION OF KNOWLEDGE

INTEGRATION OF VIDEO

OPEN ACCESS TO CONTENT

JOBS ON SUPPLY SIDE

CONSERVATIVE SPENDING

KNOWLEDGE RETENTION

STABLE JOB MARKET

GROWTH IN OUTSOURCING

FORMALIZING INFORMAL CONTENT

GROWTH IN SPEND

DIGITAL CONTENT

SOCIAL BADGING

GAMIFICATION

SOCIAL LEARNING

EVOLUTION OF LEARNING PORTALS

CONSOLIDATION

2013 2014ERA OF PERSONAL LEARNING CHANGING ROLE OF THE LEADER SHIFT TO BUSINESS CENTRIC LEARNING

S TO RY T E L L I N GO

NE

• Leverages Practical Information and Shared Experiences

• Improvisation thru Role Playing Prepares for Application

• Enhances Recall and Improves Retention

U S E O F B I G D ATA A N A LY T I C ST

WO

• Reveals root causes of failures and the source of underperformance

• Allows for better decision making, reduced costs, and improved efficiencies

• Challenge is how to leverage it for training solutions

F O R M A L I Z AT I O N O F M E N TO R I N G

A N D C O A C H I N G

TH

RE

E

• Making coaches and mentors available is not enough

• Creating structure in an informal process

• Success comes from proper preparation and training of the coaches/mentors

W O R K F O R C E R E A D I N E S SF

OU

R

• Agreement from all sectors that current system is not efficient

• Collaboration movement between corporate and academia is growing

• Big data may be the path to solutions

C U S TO M E R E D U C AT I O N C O N V E R G I N G W I T H

M A R K E T I N G

FI

VE

• Marketing traditionally viewed as pre-purchase Customer education as post- purchase activity

• Both require common skill sets, similar processes, and alike technologies

• Both are about influencing behavior of customers

C U S TO M E R

E D U C AT I O N

M A R K E T I N G

SI

XM I C R O L E A R N I N G TO B R I D G E G E N E R AT I O N A L

G A P S

• Micro-learning traditionally viewed as a millennial activity

• High adoption rate seen by the older workforce

• Efficient in providing relevant content to learners when they need it

SE

VE

NG A M I N G F O R R E I N F O R C E M E N T

• Traditionally viewed as standalone learning experience to replace courses

• Best practice is embedding within learning experience as reinforcement

• Improves retention and application by extending shelf life of learning

EI

GH

TC O R P O R AT E S P E N D F O R T R A I N I N G I N C R E A S I N G

• Training functions are more lean than ever

• 2014 spend up by 7% over previous year

• Spend projected to continue grow at 5 to 7% for foreseeable future

NI

NE

O U T S O U R C I N G G R O W S W I T H E M P H A S I S O N

T R A N S F O R M AT I O N

• Executives looking for a better way to manage training

• Transformation is about doing it better, Not about doing it for less

• Re-engineering the Training Function

TE

NJ O B M A R K E T F O R T R A I N I N G P R O F E S S I O N A L S I S

U P

J O B M A R K E T

2 0 1 3

2 0 1 4

• Demand for skilled training professionals highest in six years

• Buy side looking for strategic leadership

• Supply side for transactional roles

B u y S i d e

S u p p l y S i d e

THANK YOU

Doug HarwardCEO

CONTACT US

WWW.TRAININGINDUSTRY.COM

866.298.4203dharward@TRAININGINDUSTRY.COM