disrupting the status quo: new leadership in a tumultuous world

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The current political, social, industrial, and company models are no longer conducive to solve today’s global problems.The world is interconnected and these problems are affecting all of mankind. No one can stand on the sideline any longer. Mr. Alex Sozonoff, current chairman of Victor, on-demand private jet charter, outlines four simple messages for rising stars of industry to prepare them for an ever changing and challenging, modern world. Alex Sozonoff's Background: Mr. Sozonoff served as a Senior Advisor to the Chief Executive Officer of Hewlett- Packard. Mr. Sozonoff served as Special Advisor of Trackway Oy. He served as Vice President of Customer Advocacy for Hewlett-Packard Company until 2002, responsible for raising Hewlett-Packard's overall skill in the area of relationship management. In addition, he was responsible for the Total Customer Experience for the Business Customer Organization at Hewlett-Packard. *Slide 18: Nexus of Forces, courtesy of Gartner Research

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Disrupting the Status QuoIN A TUMULTUOUS WORLD

Alex Sozonoff | Victor | @flyvictor

The current political, social, industrial and company models are no longer conducive to solve today’s global problems.

The world is interconnected and these problems are affecting all of mankind. Nobody can stand on the side line any longer.

What a World…

@flyvictor | #LeadingTheCharge | 2

TheFourSimpleMessages

@flyvictor | #LeadingTheCharge | 3

TheFourSimpleMessages

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O n eCurrent models to solve problems are not effective

TheFourSimpleMessages

@flyvictor | #LeadingTheCharge | 5

O n eCurrent models to solve problems are not effective

Tw oWe need a new type of leadership

TheFourSimpleMessages

@flyvictor | #LeadingTheCharge | 6

O n eCurrent models to solve problems are not effective

Tw oWe need a new type of leadership

T h r e eInject entrepreneurial spirit and culture into your company

TheFourSimpleMessages

@flyvictor | #LeadingTheCharge | 7

O n eCurrent models to solve problems are not effective

Tw oWe need a new type of leadership

T h r e eInject entrepreneurial spirit and culture into your company

FourBe unreasonably aspirational

One

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Current models to solve problems are not effective

GLOBAL ISSUES ARE WICKED…

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Corporations Today

Cost Cutting

Restructuring, Downsizing, Outsourcing

Defending Against Disruptions

Focus on Business Processes Efficiency Productivity

Key Ratios and KPIs

Organization Management

Quarterly Focus

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My Career: Pre Social Media &The Digital Sunrise

Operational Excellence

MBO & MBWA

Meet Business Goals

Satisfy the Board

Menu-of-the-Day Quality, Six Sigma Excellence Second to Non Supply Chain Customer Satisfaction(Life was Relatively

Simple)

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Transition to the Connected World

Social Media

Ubiquitous Connectivity Disruptions Mobility Consumer Digitals

Globalization

Changing Role of IT

Corporations with a Conscious

Sustainability

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TwoWe need a new type of leadership

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Climate Change, Social & Political Unrest, Regulations, Unemployment, Shortages, Pollution, Cyber Insecurity, Terrorism, Activism, Low Economic Growth

External Factors Digital Factors

24x7 Connectivity, Global Competitors, World Going Mobile, Consumer Power, What To Do With All The Data, Threat Of Disruptions

Internal Factors

End of Hierarchy, Inclusive Management, Horizontal vs. Vertical Communication, Dysfunctional Boards, Innovation Starvations, Risk Management, Negative (Defensive) Culture

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External Factors

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External Factors

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External Factors

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The New Industrial Paradigm:

The Nexus Of Forces

Each segment causes disruptions Innovation happens at intersections SAAS

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Disruptions

Unfair Battle of Disruptors & Incumbents

Every Industry, Every Company is Disruptable

Accelerated Through: Social Media Consumer Behaviour Lethargy of Incumbent

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DISRUPTORS & BUSINESS MODELS FOR A NEW ERA

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Fly Victor was born out of frustration…

And it started to disrupt!

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Online marketplace for private jet travel

Move from low entry barrier to high defendable hill

Non-regulated broker business

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Online

Transparent

Consumer in Control

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ThreeInject entrepreneurial spirit and culture into your company

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Transform Your Thinking

Start Acting & Operating as a Start-up

Maintain What Works Well – Add an Innovation Network

Build an Entrepreneurial Spirit & Culture

Be a Passionate Visionary

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Profile of Tomorrow’s Leadership

Promote collaboration (vs. cooperation)

Don’t take no for an answer

Deal with uncertainties

Working knowledge of IT

Deep understanding of Social Media

Be prepared for personal sacrifices

Be passionate about making a difference

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FourBe unreasonably aspirational

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Future of the World is in the Hands of

New Leadership

Economic Prosperity Depends On Our Ability To Embrace The New Industrial Paradigm

Hire For Digital Skills, Not Industrial Experience (Mckinsey)

Challenge Everything & Especially The Status Quo

Stochastic Shock

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“If you are not excited or scared you are snoozing or sleeping at the wheel!”

Ray KurzweilDirector of Engineering at Google

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As you create your roadmap for the future, make sure you are part of the steamroller and not part of the road.

@flyvictor | #LeadingTheCharge | 31

Thank You.

Fly Victor Alex Sozonoff, Non-

Executive Chairman @flyvictor #LeadTheCharge www.flyvictor.com

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