disappearing content: snapchat & instagram stories

DISAPPEARING CONTENT!Snapchat & Instagram

Stories#MCN2016 • November 3 • 9:45-10:45 am

Who are we?

Andrew Mandinach

Video Production Manager, Balboa Park Online Collaborative

@MNDNCH

Ryan DodgeDigital Engagement Coordinator, Royal Ontario Museum

@wrdodger

Shaelyn AmaioProducer of Public

Programs & Community

Engagement, New York Transit Museum

@heyshaelyn

What are we doing here?• Talkin’ ‘bout ephemeral content!– Discussing best practices for Snapchat &

Instagram stories: storytelling, analytics, and ephemerality

– Showing some examples of fun SC/IG Stories

– Getting hands-on with a tutorial

What are we talking about when we talk about ephemeral content?

• Social media platforms/tools where content disappears after a set period of time

• Encourages a less formal/filtered view of a user’s day than other, more permanent outlets

• The internet is forever… except when it’s not

Why ephemeral content?

• Less formal• Fun, light-hearted• Behind-the-scenes

glimpses• Things that might not fit

into the rest of your social media strategy

Why ephemeral content?

• Low production investment and ability to respond quickly

Why ephemeral content?

• Audience responses and direct communication!

BEST PRACTICESOr, How I Learned to Stop Worrying and Start Telling

Ephemeral Stories

These stories… are stories.• How would you make a movie about

this?– Establish where you are/what you’re

looking at– Remember that people may start and

stop or only view part of your story– Remember to note when something has

ended

…except when they’re not stories!• What’s your day look like? • How can you play with emojis or

drawings?• How can a filter help you convey

information?

What does good look like?• Snapchat & IG Stories

both have pretty lean analytics

• Engagement as evidenced by responses

What’s the impact of ephemerality?• Freedom to explore and

experiment• Letting go of perfection

LET’S TRY ITHands-On Tutorial Time!

Covering the basics:• Taking a photo or video• Adding filters -- image filters, time/date/temp/altitude filters,

geofilters• Adding text• Adding drawings• Setting the display length• Sending to Story or Individuals• Playback and saving your snap(s)• Finding Friends• Fun features -- streaks, etc.

SCREEN MIRRORING INTERLUDE

QUESTIONS?We might even have answers.

THANK YOU!Andrew

MandinachVideo Production

Manager, Balboa Park Online Collaborative

@MNDNCH

Ryan DodgeDigital Engagement Coordinator, Royal Ontario Museum

@wrdodger

Shaelyn AmaioProducer of Public

Programs & Community

Engagement, New York Transit Museum

@heyshaelyn