snapchat and instagram for charities
Post on 10-Jan-2017
Embed Size (px)
An Introduction to Snapchat and Instagram
Mary Mitchell @mary_mitchIBT @_IBT
Facebook is for major life updates. (Your friend from third grade just had her 10th baby!) Twitter is for keeping up with news and live events. ( Taylor Swift released a new videoagain.) Instagram is for jealousy-inducing photos. (Bora Bora is beautiful; your cubicle is not.) Snapchat is for bearing witnesstelling stories in raw, often humorous, behind-the-scenes clips or messages.
- Joana Stern, WSJ
The future of content marketing is video
Cisco predicts that consumer internet video traffic will go from 64 percent in 2014 to surpass 80 percent by 2019
Slow death of interruption marketing (Seth Godin), rise of storytelling Video has higher completion rate than text articles Video is increasingly watched on mobile Social networks are prioritising video
Why or why not?
Snapchat is YOUNG!
10 billion video views per day (up from 4 billion in April 2015) - Facebook currently 8 million.
Peoples behavior is changing so that photos are being used as speech instead of a repository for memories.
- Robert Peck, Sun Trust Robinson Humphrey
British Charities Muslim Aid YoungEnterprise RNLI
Other Charities WWF_DK DoSomething.org OneCampaign
Political Organisations/Individuals Hillary Clinton The White House
Becoming a storyteller
Creating snaps, building stories
Camera Effects Text and Art Filters
Case Studies (mostly) from the charity sector
When we make interactive Snapchat stories, we ask ourselves, How ridiculous can we be? How much fun can we have? Recently, weve been experimenting a lot with interactive Snapchat stories and cross-platform engagement. All of DoSomethings campaigns have an SMS text message component, since text messages have a 97% open rate and are one of the best ways to reach teens.
- Colleen Wormsley and Bryce Mathias, DoSomething.org
Ideas for creating content....
Tips for content creation...
Create a geofilter for a location Create a geofilter for an event Paid advertising Customise your QR code with your charitys branding Be authentic Create value Audience first
Why or why not?
In 2015 Instagram overtook Twitter in global users (300m on Instagram, 280m on Twitter)90% of UK Instagram users are under 35, high amount of these female, likely to live in urban areas
The culture of filtered squares
Case studies from the charity sector
We keep track of whats happening around the world, and ensure our posts resonate People from all over discover WaterAid because of Instagram. Weve been contacted by everyone from keen seven-year-old fundraisers, to politicians in Sierra Leone. Its given us a completely different kind of visibility.
- Neil Wissink, Water Aid, interviewed by Zoe Amar
Water Aid - Fresh perspectives
Oceana - Adding value
National Trust - UGC
Ideas for creating content
Advertising on Instagram
Photo, video or carousel adverts Clicks to website Website engagement Mobile App installs Mobile App engagement Video views Reach and frequency Page post engagement
Ideas for content creation...
Live events Behind the scenes Campaigns Stories Thanking supporters User Generated Content
#BreaktheInternet - https://www.youtube.com/channel/UCTJH6F6ClCILYFtX2saO_xA/featured
Buffer Guide to Snapchat - https://blog.bufferapp.com/snapchat
Todd Brisons Snapchat Playbook - https://mng.lincolnwdaniel.com/your-complete-snapchat-playbook-998cb72b249f#.wczoiql6a
21 Instagram Tips and Tricks you cant afford to miss - http://www.digitaltrends.com/photography/instagram-tips-and-tricks/