Snapchat and Instagram for Charities

Download Snapchat and Instagram for Charities

Post on 10-Jan-2017



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<ul><li><p>An Introduction to Snapchat and Instagram</p><p>Mary Mitchell @mary_mitchIBT @_IBT</p></li><li><p>Facebook is for major life updates. (Your friend from third grade just had her 10th baby!) Twitter is for keeping up with news and live events. ( Taylor Swift released a new videoagain.) Instagram is for jealousy-inducing photos. (Bora Bora is beautiful; your cubicle is not.) Snapchat is for bearing witnesstelling stories in raw, often humorous, behind-the-scenes clips or messages.</p><p>- Joana Stern, WSJ</p></li><li><p>The future of content marketing is video</p><p> Cisco predicts that consumer internet video traffic will go from 64 percent in 2014 to surpass 80 percent by 2019</p><p> Slow death of interruption marketing (Seth Godin), rise of storytelling Video has higher completion rate than text articles Video is increasingly watched on mobile Social networks are prioritising video</p></li><li><p>Why or why not?</p></li><li><p>Snapchat is YOUNG!</p><p>10 billion video views per day (up from 4 billion in April 2015) - Facebook currently 8 million.</p></li><li><p>Peoples behavior is changing so that photos are being used as speech instead of a repository for memories.</p><p>- Robert Peck, Sun Trust Robinson Humphrey</p></li><li><p>Basic functionality</p></li><li><p>British Charities Muslim Aid YoungEnterprise RNLI</p><p>Other Charities WWF_DK OneCampaign</p><p>Political Organisations/Individuals Hillary Clinton The White House</p><p></p></li><li><p>Chat</p><p>Snap</p><p>s</p><p>Storie</p><p>s</p></li><li><p>Becoming a storyteller</p></li><li><p>Creating snaps, building stories</p><p> Camera Effects Text and Art Filters</p></li><li><p>Case Studies (mostly) from the charity sector</p></li><li><p>When we make interactive Snapchat stories, we ask ourselves, How ridiculous can we be? How much fun can we have? Recently, weve been experimenting a lot with interactive Snapchat stories and cross-platform engagement. All of DoSomethings campaigns have an SMS text message component, since text messages have a 97% open rate and are one of the best ways to reach teens.</p><p>- Colleen Wormsley and Bryce Mathias,</p></li><li><p>WWF Denmark</p><p></p></li><li><p>Do Something</p></li><li><p>Muslim Aid</p></li><li><p>GrubHub</p></li><li><p>Ideas for creating content.... </p></li><li><p>Tips for content creation...</p><p> Create a geofilter for a location Create a geofilter for an event Paid advertising Customise your QR code with your charitys branding Be authentic Create value Audience first</p></li><li><p>Concept creation</p><p>Audience</p><p>Message</p><p>Campaign Concept</p></li><li><p>Why or why not?</p></li><li><p>In 2015 Instagram overtook Twitter in global users (300m on Instagram, 280m on Twitter)90% of UK Instagram users are under 35, high amount of these female, likely to live in urban areas</p></li><li><p>The culture of filtered squares</p></li><li><p>Basic functionality</p></li><li><p></p></li><li><p>Case studies from the charity sector</p></li><li><p>We keep track of whats happening around the world, and ensure our posts resonate People from all over discover WaterAid because of Instagram. Weve been contacted by everyone from keen seven-year-old fundraisers, to politicians in Sierra Leone. Its given us a completely different kind of visibility.</p><p>- Neil Wissink, Water Aid, interviewed by Zoe Amar</p></li><li><p>Water Aid - Fresh perspectives</p><p></p></li><li><p>Oceana - Adding value</p></li><li><p>National Trust - UGC</p></li><li><p>Ideas for creating content</p></li><li><p>Advertising on Instagram</p><p> Photo, video or carousel adverts Clicks to website Website engagement Mobile App installs Mobile App engagement Video views Reach and frequency Page post engagement</p></li><li><p>Ideas for content creation...</p><p> Live events Behind the scenes Campaigns Stories Thanking supporters User Generated Content </p><p>(repost)</p></li><li><p>Concept creation</p><p>Audience</p><p>Message</p><p>Campaign Concept</p></li><li><p>Q&amp;A</p></li><li><p>More tips</p><p>Snapchat</p><p>#BreaktheInternet - </p><p>Buffer Guide to Snapchat -</p><p>Todd Brisons Snapchat Playbook -</p><p>Instagram</p><p>21 Instagram Tips and Tricks you cant afford to miss -</p><p></p></li></ul>