digital tactics of doing business for vinzer home

Digital tactics of doingbusiness for Vinzer HomeMake your home specialwith the Swiss online store.

The task we faced was the complex client’s business pro-cesses systematization.

Therefore, we took the con-ceptual usability, simplicity in the product choice and high speed of purchase as the web-site’s strategy basis.

Single on-line platform

basic solution for automation and integration of ERP, CRM, WMS for complete and objec-tive consolidation of off-line and on-line sales.

Digital Business Tactics:• Grouping and sorting of the home products entire seg-

ment by blocks (both locomotive and satellite brands of the Vinzer Group);

• Implementing of automatic unloading of goods on the site with tracking of availability within all stores;

• Integrating of tracking sales channels in the card of the order;

• E-mail marketing for returning customers who have not completed their purchase;

Development solutions:

• Automatic goods uploading with tracking of their availabili-ty in all the stores

• Tracking sales channels in the order card

• Automation of each product seo optimization with auto-matic redirects

• Automation of templates distribution and flexible manage-ment of the discount system.

Results:

230%

minimization of time and human resources for pro-ject management, that allowed increasing the project profitability for the first month by

The ideas come to life in our hands!

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