digital strategy for whole foods
Post on 18-Nov-2014
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Digital Strategy for Whole Foods
By Feiran Hao
Women
Asian
Target Audience
Educated People
Adults ages 35-54
KPI
Generating revenue
Expanding exposure
Gravitating people
Successful campaign
Big Ideas
Create an international brand that establishes a healthier lifestyle for the
consumers, while at the same time expanding exposure and generating
revenue.
Tools & Tactics
Digital Marketing
Social media
Internet marketing
Mobile marketing
Social Media
Customer service tool
Updating information
Promoting events
Educating customers
Promoting healthy
recipes, and cooking tip
content
FacebookBlog platform
PinterestYouTube
Internet Marketing
•Google •Yahoo!•Bing
Generating website traffic to share company information and product features
.
Mobile Marketing
•Mobile app
Offering discounts, brand information, dietary advice, and volunteer opportunities for the healthy life styles
Budget
Summary
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