digital presence & online outreach

Digital Presence & Online OutreachDigital Presence & Online Outreach

Reaching Your Online Community

Webinar for NEFLIN September 20, 2011

Photo by ksayer1: http://goo.gl/V0QMl

Photo source: http://goo.gl/td5Nl

In the physical world In the physical world

and onlineand online

LISTEN

LISTEN

Photo by Denise Carbonell: http://goo.gl/2H36j

Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ

The Landscape TodayThe Landscape Today

http://www.flickr.com/photos/joeshlabotnik/305410323/

78%North America population online

http://www.flickr.com/photos/joeshlabotnik/305410323/

65%US online adults use social networks

Pew Internet, Aug 2011 http://goo.gl/DQu6W

http://www.flickr.com/photos/joeshlabotnik/305410323/ Pew Internet, Aug 2011 http://goo.gl/DQu6W

50%of ALL US adults!

http://goo.gl/qlsXo

Changing LandscapeChanging Landscape

http://goo.gl/qlsXo

Generations Online 2010Generations Online 2010

Pew Internet Surveys: http://goo.gl/TGOLJ

It’s just a new way to communicateIt’s just a new way to communicate

http://www.flickr.com/photos/kitcowan/2103850699/

What’s the plan?What’s the plan?

Photo bsolis: http://goo.gl/J6QbI

Choose a directionChoose a direction

Commit – don’t disappear!Commit – don’t disappear!

Photo by KalenseKid: http://goo.gl/rPBu0

Take a chanceTake a chance

Photo by wallyg: http://goo.gl/j1FQ3

Banish Abandonded SitesBanish Abandonded Sites

Your web site - Is it WONDERFUL?Your web site - Is it WONDERFUL?

Your web site doesn’t look like this?Your web site doesn’t look like this?

http://stillwater.sals.edu/

Give ‘em the info they want!Give ‘em the info they want!

Provide Useful InfoProvide Useful Info

Access to Research InfoAccess to Research Info

In an emergency…. In an emergency….

Add value with external content Storify, Curated.by

Add value with external content Storify, Curated.by

Consistent Interface, Navigation Menus, Search

Consistent Interface, Navigation Menus, Search

Site map/indexSite map/index

Fun & useful 404 pageFun & useful 404 page

Mid-Hudson Library System:http://goo.gl/j6hYw

Look into the future…. Look into the future…. Photo by TheShiftedLibrarian: http://goo.gl/wKWXe

http://goo.gl/sPJRI

Pew Internet http://goo.gl/JsVgu

Pew Internet http://goo.gl/JsVgu

US Smart Phone Ownership – May 2011

(all adults over age 18) US Smart Phone Ownership – May 2011

(all adults over age 18)

Your smartphone is….Your smartphone is….

http://pewinternet.org/Reports/2011/Smartphones.aspx

WordPressmakes mobile

EASY

WordPressmakes mobile

EASY

• What are you hot pages?• How are people getting to them?• How is your site performing?

– Google Analytics– Google Webmasters Tools– Bing Webmasters Tools– Statcounter.com– Web server logs

Site & User DataSite & User Data

webmasters.google.comwebmasters.google.com

Crawl Errors – missing files, etc.Crawl Errors – missing files, etc.

Google Analytics to WordleGoogle Analytics to Wordle

Google analytics keyword to wordle: http://goo.gl/bcz38

Can They Find You?Can They Find You?

Even when they don’t know they need you?

places.google.com - claim pageplaces.google.com - claim page

Great to have reviewsGreat to have reviews

Own it! Own it!

Search variationsSearch variations

Get found!Get found!

<title>Guilderland …. </title>

Get found!Get found!

<title>Teen Events at Guilderland …. </title>

Write good descriptions & good content Write good descriptions & good content

<META NAME="Description" CONTENT="informative description here">

A page for each service A page for each service

Use normal language - not librarian speak!

Give your branches a boostGive your branches a boost

Free WifiFree Wifi

Don’t make me think! Don’t make me think!

Yumm….. Yumm…..

What other services do you want to promote?

What other services do you want to promote?

Photo by VirtualEyeSee: http://goo.gl/Zi7vR

Homework HelpHomework Help

Book ClubsBook Clubs

ebooksebooks

But who would search “ebook” with a location?

But who would search “ebook” with a location?

Search for your townSearch for your town

Are you on the town web site?Are you on the town web site?

Big outreach for a small libraryBig outreach for a small library

Directories & EventsDirectories & Events

Events – Booksale FinderEvents – Booksale Finder

Yelp – add FREE WIFI!Yelp – add FREE WIFI!

What can they ‘do’ on your website?

What can they ‘do’ on your website?

Ask A QuestionAsk A Question

Pay Fines, Donate via PayPalPay Fines, Donate via PayPal

Driving DirectionsDriving Directions

ParticipateParticipate

Share Your Community’s StoriesShare Your Community’s Stories

http://rememberwhen.pbworks.com/

AdvocacyAdvocacy

http://snapshotctlib.wordpress.com

Viral Donating – HelpAttackViral Donating – HelpAttack

Donate - CauseVoxDonate - CauseVox

Donate - CauseVoxDonate - CauseVox

http://www.darienlibrary.org/catalog

ContributeContribute

Slide from Sirexkat: http://goo.gl/kAMqs

http://statefair.ncdcr.gov/

http://statelibrarync.org/news/

172 pages transcribed!172 pages transcribed!

Connect with others - bibliocommonsConnect with others - bibliocommons

Curate & Share - bibliocommonsCurate & Share - bibliocommons

Share Books & StuffShare Books & Stuff

Tweet itTweet it

Share EventsShare Events

http://www.hpl.lib.tx.us/

Polls (eg: Polldaddy, Google forms )

Polls (eg: Polldaddy, Google forms )

Source: http://library.wcsu.edu/

Have Fun & Contribute(National Library of Finland: digitalkoot.fi)

Have Fun & Contribute(National Library of Finland: digitalkoot.fi)

What’s the Buzz? What’s the Buzz?

Google NewsGoogle News

search.twitter.comsearch.twitter.com

RSS feed: http://search.twitter.com/search.atom?q=bridgeport+libraryRSS info: http://goo.gl/ZM2yR

Google Blog Search AlertGoogle Blog Search Alert

RSS feed for flickr tag searchRSS feed for flickr tag search

http://api.flickr.com/services/feeds/photos_public.gne?

tags=guilderland+library

Join THEIR communitiesJoin THEIR communities

Source Will Lion: http://goo.gl/hLbUZ

Join their communitiesJoin their communities

http://www.goodreads.com/

Create ConversationCreate Conversation

http://www.timesunion.com/

Partnering with local paperPartnering with local paper

http://www.townsvillebulletin.com.auhttp://searchlightblog.blogspot.com/

Respond!Respond!

www.dailygazette.com/

Social MediaSocial Media

http://marketplacemaven.com/social-media/

Create Enthusiastic FansCreate Enthusiastic Fans

Flickr Photo: http://goo.gl/rK8kP

Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA

“ This is how people communicate today and if libraries want to

remain relevant, then they need to join the conversations. ”“ This is how people communicate today and if libraries want to

remain relevant, then they need to join the conversations. ”

Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA

Facebook Facebook

Vincenzo Cosenza : http://goo.gl/4u7IX

The Power of SharingThe Power of Sharing

Curtis Rogers: Social Media, Libraries & Web2.0: http://goo.gl/mu4Gz

Share your ideas for using Facebook?

Share your ideas for using Facebook?

Photo by VirtualEyeSee: http://goo.gl/Zi7vR

NightOwlsNightOwls

Events ListingsEvents Listings

Embed Events – Static FBMLEmbed Events – Static FBML

We recently used Facebook in promoting our Adult Winter Reading Program. As part of the program we had a weekly reader’s challenge that would earn the participants an extra chance in the Grand Prize Entry.

An extra clue was posted on our facebook page each week. We informed the patrons that they could access the facebook page from the library’s home page. The patron’s enjoyed looking at the page and finding the extra clue.

Source: Terry (in comments) http://goo.gl/SkPCk

Like RecommendLike Recommend

Reward Your Fans!Reward Your Fans!

Involver.comInvolver.com

TwitterTwitter

Twitter PowerTwitter Power

Source: http://goo.gl/qc4XG

http://www.library.uiuc.edu/ugl/

http://twitter.com/CSH_library

http://alpha2.suffolk.lib.ny.us:2082/search~S12

http://twitter.com/goodies

Time Savers & StatsTime Savers & Stats

HootSuiteHootSuite

HootSuite StatsHootSuite Stats

Twocation.comTwocation.com

TweetStats.comTweetStats.com

Tweetstats to WordleTweetstats to Wordle

FB Insights - Web Page DataFB Insights - Web Page Data

https://www.facebook.com/insights/

FB Insights - Web Page DataFB Insights - Web Page Data

Facebook Page DataFacebook Page Data

Facebook Page DataFacebook Page Data

More Ways to Connect More Ways to Connect

http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/

www.youtube.com/profile?user=askacpl

http://goo.gl/q15ta

WhatWasThere.comWhatWasThere.com

QR Codes - Airport SignQR Codes - Airport Sign

Photo DavidLeeKing: http://goo.gl/BLYhT

QR Codes on

Event Posters

QR Codes on

Event Posters

Photo by TheSeelyg: http://goo.gl/Epuz8

Connect Your Spaces & PromoteConnect Your Spaces & Promote

Connect Your SpacesConnect Your Spaces

Twitter WidgetsTwitter Widgets

http://twitter.com/about/resources

http://www.facebook.com/badges/

Promote, promote, promotePromote, promote, promote

https://www.facebook.com/southcarolinastatelibrary

Gadgets, Widgets, RSSGadgets, Widgets, RSS

Let users take the library with them

http://www.kentonlibrary.org/newbooks/

http://www.google.com/ig

http://www.kentonlibrary.org/aboutus/feeds/index.cfm

Create Streams of ContentCreate Streams of Content

http://andersonlibrary.wordpress.com/

Embed Information Storify, Curated.by

Embed Information Storify, Curated.by

Let others take your contentLet others take your content

Easy cut and pasteEasy cut and paste

New Books Widget for the Garden Club’s web site?

New Books Widget for the Garden Club’s web site?

“Thank you… I love the library”“Thank you… I love the library”

http://www.flickr.com/photos/cstmweb/3549794000

“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about

technology and it’s not.”Seth Godin

“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about

technology and it’s not.”Seth Godin

Questions?

Ideas?

Share!

http://www.flickr.com/photos/bluejake/286030741/

Thank you!

http://lib20.pbworks.com

polly@pafa.net