digital media & the emerging world
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Digital Media & The Emerging World
a Film 260 Flipbook by Jacob Trenholm
image by: Shayantani Sarkar
Digital media permeates the daily routines of those in the developed world ...
image by: D
schw
en
source: World Bank, via Google Public Data search image by: Google Public Data visualiza?on
... with more than 75% of the population online in most OECD countries.
Less than a decade ago, less than 1 in 10 people in the emerging world were online ...
source: World Bank, via Google Public Data search image by: NASA
source: World Bank, via Google Public Data search image by: Google Public Data visualiza?on
... but the landscape is quickly changing, with internet penetration reaching up to 50% in BRIC nations.
In places where computers and fixed-line networks are expensive ...
... the mobile browser dominates.source: All Things D, September ’12 image by: Augusto Starita
As mobile computing - especially for social media - becomes the norm ...
... habits are unlikely to change,even as broadband infrastructure catches up.
source: searchenginewatch.com, February ’13 image by: Kuebi
source: Facebook, September ’12
“While most of our mobile users also access Facebook through personal computers, we
anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future and that the usage through personal computers may be flat or
continue to decline in certain markets.” - Facebook SEC filing
image by: Brian Solis
Countries like India and China have “leapfrogged” the personal computer ...
source: Yahoo Finance, May ’13 image by: SpleMe
... as companies like BlackBerry and Nokia introduce smart phones for less than $100 in those countries.
sources: Financial Post, May ‘13 and the Wall Street Journal, May ’13 image by: Sham Hardy
The rise of social media has been most profound in emerging economies. The number social network users in India grew more than 50% from 2011 to 2012 ...
source: searchenginewatch.com, February ’13 image by: Pratheepps
... while those same networks expanded by less than 10% in the USA and the UK.
image by: gnahcgemsource: searchenginewatch.com, February ’13
In China, smartphone sales as a percentage of mobile phone sales increased from 9% to 59% ...
... in just 4 years, between 2008 and 2012.source: GFK.com, no date image by: randomwire
As digital media becomes increasingly pervasive in the lives of those in the emerging world ...
... it is changing the world in many ways.image by: Rupa Gupta
Arab Spring activists gained power through numbers that allowed them to topple powerful dictatorships.
source: policymic.com, July ’12 image by: lokha
Marketers in emerging markets must pay more attention to mobile channels ...
... where digital campaigns are 4 times more effective than in developed nations.
source: WARC, March ’13 image by: Jus?n Brown
Global philanthropy is changing as 30% of donations to charity are now made through digital channels ...
source: The Guardian, April ’13 image by: Jrwooley6
... and Kiva, a leader in crowdsourced micro-lending is now able to connect lenders to borrowers through
SMS money transfers.source: Kiva, March ’13 image by: Luuk Diphorn
Social media is being used by the healthcare industry to share helpful medical information and to provide patient care ...
source: Digital Trends, April ’13 image by: Karolina A. Mar?nez
... with doctors in the BRIC nations up to 3 times more likely to use social media sites than their American and
European counterparts.source: PMLive, June ’12 image by: Joshua Adam Nuzzo
While the One Laptop Per Child project has brought technology into classrooms from Paraguay to Rwanda.
source: Digital Trends, February ’13 image by: One Laptop Per Child
With digital media changing the world, in both developed and developing nations, 2 things are clear:
image by: José Cruz
1) Social media is big, and growing ...
... with as many monthly users across China’s 4 main social media platforms as Facebook has worldwide: 1 billion.
source: Spectrum Insight, Feb ’12 and CNET January ’13 image by: Claudio Ruiz
2) The world will continue to change, in drastic ways ...
... affecting politics, commerce, and friendships.image by: Tom RaYery
Images:(all images have a creative commons license, and were sourced from Flickr, or Wikimedia Commons searches)
1. hMp://commons.wikimedia.org/wiki/File:Wandering_in_the_desert.jpg2. hMp://commons.wikimedia.org/wiki/File:Top_of_Rock_Cropped.jpg4. hMp://commons.wikimedia.org/wiki/File:Earth_at_night_NASA.jpg6. hMp://commons.wikimedia.org/wiki/File:Wires.jpg7. hMp://commons.wikimedia.org/wiki/File:Sprint_01.jpg8. hMp://commons.wikimedia.org/wiki/File:Mark_Zuckerberg_-‐_South_by_Southwest_2008_-‐_5.jpg9. hMp://commons.wikimedia.org/wiki/File:Red_poison_dart_frog.jpg10. hMp://www.flickr.com/photos/xshamx/5077265543/11. hMp://commons.wikimedia.org/wiki/File:Nilgiri_ooty_railway_sta?on_.JPG12. hMp://www.flickr.com/photos/75960772@N03/6822906864/13. hMp://www.flickr.com/photos/randomwire/4539619478/14. hMp://commons.wikimedia.org/wiki/File:We_are_changing_with_the_world_2013-‐05-‐09_17-‐48.jpg15. hMp://www.flickr.com/photos/lorenz/6444263899/16. hMp://www.flickr.com/photos/jus?ninsd/8496770124/17. hMp://www.flickr.com/photos/jordan_wooley/2803226982/18. hMp://www.flickr.com/photos/luukdiphoorn/3632574108/19. hMp://commons.wikimedia.org/wiki/File:US_Navy_120120-‐N-‐
JN664-‐004_Lt._Cmdr._Howard_Pryor,_a_Navy_doctor,_s?tches_an_incision_while_Hospital_Corpsman_3rd_Class_Des?ny_Dansby_observes_in.jpg
20. hMp://commons.wikimedia.org/wiki/File:US_Navy_081030-‐N-‐4515N-‐109_Lt._Cmdr._Sugat_Patel_listens_to_the_lungs_of_an_elderly_woman.jpg
21. hMp://www.flickr.com/photos/olpc/3080618518/22. hMp://commons.wikimedia.org/wiki/File:BRIC2010.jpg23. hMp://www.flickr.com/photos/claudio/4636083882/24. hMp://www.flickr.com/photos/traYery/4773457853/
Sources:(in alphabetical order)
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countries-‐ hMp://www.guardian.co.uk/media-‐network/media-‐network-‐blog/2013/apr/18/digital-‐media-‐philanthropy-‐fundraising-‐ hMp://www.peppersandrogersgroup.com/blog/2012/10/social-‐medias-‐untapped-‐poten?.html-‐ hMp://www.peppersandrogersgroup.com/view.aspx?docid=34152-‐ hMp://www.pmlive.com/blogs/digital_intelligence/archive/2012/jun_2012/
doctors_emerging_markets_europe_usa_japan_social_media_use-‐ hMp://www.pmlive.com/blogs/digital_intelligence/archive/2012/jun_2012/
doctors_emerging_markets_europe_usa_japan_social_media_use-‐ hMp://www.policymic.com/ar?cles/10642/twiMer-‐revolu?on-‐how-‐the-‐arab-‐spring-‐was-‐helped-‐by-‐social-‐media-‐ hMp://www.spectruminsight.net/social-‐media-‐even-‐more-‐important-‐in-‐emerging-‐markets/2012/02/-‐ hMp://www.warc.com/LatestNews/News/EmailNews.news?ID=31096&Origin=WARCNewsEmail-‐ hMps://www.google.ca/publicdata/explore?ds=d5bncppjof8f9_&met_y=it_net_user_p2&hl=en&dl=en
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