Submitted By:Pushkit AroraRadha Govind Engg. CollegeFinal Year

DIGITAL MARKETING

AN EMERGING FIELD OF

DIGITAL INDIA

Table Of Contents

• Introduction• Objective• Nature of Job• Current Scenario• Elements• Where to Study?• Where to look

for the Job?• Impact

• Remuneration• Excelling your Skills• Traditional

Marketing v/s Digital Marketing

INTRODUCTION

• A type of marketing used to promote products or services• Used to reach consumers using

digital channels• It includes mobile phones (both

SMS and MMS), social media marketing, audio-video clippings, PPC etc.

• It refers to various promotional techniques deployed to reach customers via digital technologies• It reducing costs and enhance

the reach.

OBJECTIVES

• To show various elements of digital marketing

• Basic comparison between traditional and digital marketing

• Various forms of digital marketing and its impact on sales, marketing & branding activities

• Advantages of digital marketing for end consumers.

NATURE OF JOB

• Basic knowledge of web design and how web pages work• An understanding of search engines• Knowledge of fundamentals and best

practices in Marketing• Some copywriting skills that will help

in the creation of good content for websites.

CURRENT SCENARIO• Business house are facing new

challenges and opportunities within this digital age.• To attract customers and

allowing them to interact with the brand through digital media.

ELEMENTSOnline AdvertisingEmail MarketingSocial Media MarketingText MessagingAffiliate MarketingSearch Engine OptimizationPay Per Click(PPC)

WHERE TO STUDY? IIM Kolkata offers a course in E-commerce .A one-year postgraduate diploma course is

provided by Acharya Institute in E-commerce .

Another postgraduate diploma provided by Chhattisgarh University is in Internet System and E-business.

An MBA in International Business and E-commerce is available too with Alagappa University..

Where to look for the Job? They are mainly in marketing agencies

and consultancies that provide these services to clients.

Some companies have established themselves as specialist agencies that only provide SEM solutions.

Digital Marketing hubs have come up in the last few years in New Delhi, Gurgaon and Noida.

IMPACTIt will minimize the marketing costs by

transforming from traditional/offline marketing.

Online marketing also will increase your product and awareness of your business .

Promoting your business online eventually will lead to an increase in product sales because you do the right targeting.

Brands can now be direct sellers, content producers, bloggers, tweeters and even friends without having to rely on media to deliver those messages.

REMUNERATION Salaries are not as high as one can

command in the same field in the USA and UK,.

A fresher in the industry may be able to command Rs.12,000 to Rs.15,000 per month.

A lot depends on how much knowledge and expertise the professional would have managed to gather in their years in the industry.

EXCELLING YOUR SKILLSoAs the industry is ever changing and highly

dynamic, it becomes essential to never stop learning in the digital world..

oPinterest can be used by marketers to create interest and shares for products.

oPinterest is a content-sharing service that allows, through social networking features.

TRADITIONAL MARKETING V/S DIGITAL MARKETING

Traditional Marketing

Digital Marketing

• Local Hoardings• Handbills in

Newspaper• Cycle Campaign• Tele-Marketing

Calls• Banners on Auto

Rickshaw

• Websites• Social

Networking Sites• Video Marketing• SMS• Google Ads