How Emerging Digital Media are Impacting the World & Education

How Emerging Digital Media are Impacting the World & Education

Presentation Outline• Key Questions for Educators• Role of Emerging Digital Media• Examples of Emerging Digital Media• Web Evolution• Web 3.0/Semantic Web Technologies• Adopting Emerging Digital Media in the Classroom• Best Practices and Tips• Critical Success Factors• Other Voices• Questions?

Key Questions for EducatorsHow will we…• Equip students to develop important new skills in emerging digital media?• Lead and interpret important research?• Develop models that contribute to the growth of emerging digital media? • ‘Teach’ students with prior knowledge/skills of emerging digital media?• Gain a better ‘real-world’ understanding of problems, needs and issues

faced by organizations which use emerging digital media? • Make better use of bloggers and professionals skilled in these areas in the

classroom?• Develop curriculum to support these areas?

Role of Emerging Digital Media• Promotes networks of relationships• Transforms users into publishers• Enables discussion, sharing and collaboration• From one to many many to many

“We don’t own the news any more”

Web EvolutionWeb 1.0 Web 2.0

DoubleClick Google AdSense

Ofoto Flickr

Napster BitTorrent

Britannica Online Wikipedia

Personal Web sites Blogging

Publishing Participation

CMS Wikis

Directories Tagging

Stickiness Syndication

Examples of Emerging Digital Media

Type of Emerging Digital Media Examples

Conversation-enabled publishing platforms

Social networks

Social bookmarking

Democratized content networks

Presence networks

Content sharing sites

Virtual networking platforms

Example: Red Cross

What’s next?

“[I imagine] an internet that lets individuals organize and share information anywhere, anytime, with great ease, across multiple web properties without traditional boundaries”- Tim Berners-Lee, inventor of World Wide Web

Web 3.0/Semantic Web Technologies

• New forms of social media• Not a new Web, but an extension of what already exists

Properties of Web 3.0

• Enables social applications to “magically coalesce”

• Allows people to share and “move seamlessly through information”

Examples of Web 3.0/Semantic Web Technologies

Social Moving to Mobile

Adopting Emerging Digital Media in the Classroom

• What faculty should do when beginning to learn social media, before involving their students in classes:– Listen, read/search– Participate/Share– Be relevant– Evaluate– “Rinse and repeat”

• The best way to learn emerging digital media is to DO IT!

Best Practices and Tips…

The following are key considerations that new practitioners of social media, as well as those

who are proficient, should keep in mind.

Social Media Skills For Today’s Communicators

• Understand how to listen, analyze and understand• Demonstrate ability to create and cultivate “digital”

relationships• Manage your online reputation with care• Maintain high ethical standards• Measure the value of your contributions

(measurement beyond impressions)• Stay curious and adaptable

Trusted Media Index

Trusted Media Index

46

48

50

52

54

56

58

60

All US All UK

Trust by Information Source

Trusted Media Index

-15

-10

-05

00

05

10

All US All UK

Expected Change in Trust (Future vs. Today)

Critical Success Factors

• Integrating traditional media with emerging digital media• Building trust in a virtual world • Creating measurable models that prove value and ROI• Balancing high tech with high touch• Creating a role for ‘reverse mentoring’ in organizations

Other Voices…