digital marketing: disruption or revolution?

Disruption or Revolution?

Expertise

Branding. Entrepreneurship. Social Media. Publicity

Accolades

Spirit of Service

Professional Affiliation

Adult Learning Network

Published Books

Media & Publicity

More than 270 interviews/feature in 7 years from over 40 local and international media

Social Media

Digital Marketing

Opportunity Overview

Quick Recognition (QR) Code

Usage Practicality

• Size matters

• Height matters

• Work on flat surface

• Never have it on moving objects

Best Practices

• Verify emails

• Force like Facebook

• Offer an incentive

• Share the deal with friends

• Interact with users (eg. Question and answer)

Future Potential

• Retail without Walls (Korea)

• Exhibit without a booth

• QR inner circles

How can you create buzz on social media?

P – Purposeful!

Best Content

| Educate | Entertain | Engage |

A – Addictive!

Best Content

| Prediction | Scenario | Other Possibility |

Best Content Prediction | Scenario | Other Possibility

“What if…?”

“Why not…?”

Best Content Prediction | Scenario | Other Possibility

“What’s going on?”

Best Content Prediction | Scenario | Other Possibility

Infographics Examples

Now, it’s your turn!

1. 2. 3.

C - Concise!

Good Content

Do it under 140 characters…

Good Content Be Concise

Get to the Point!

Good Content Be Concise

It’s about Showing; not Telling!

Good Content Be Concise

Schedule it!

Good Content Be Concise

E – Emotional!

Better Content

| Think | Feel | Act |

~ Unexpected Twist ~

Better Content Laugh, cry, think

~ Collective Voice ~

Better Content Laugh, cry, think

~ Montage ~

Better Content Laugh, cry, think

no longer a topic, it’s a movement

Social Media Trend #1

Google Plus sharing increases your web ranking better than others

Social Media Trend #2

The Word “Social Media” will be redundant in 5 years time.

“Platform” may be the new word

Social Media Trend #3

Attributes of Great Websites

10 best practices

Fast Loading (Speed) balance information & graphics

#1

Optimal Information/Length (Comprehensive vs Concise)

#2

Easy Navigation (User-focus)

#3

Aesthetic Appeal (Branding, Language, Image &

Colour) #4

Copywriting (Think Local Write Global)

SEO #5

Dynamic + Social (Mobile-enabled, Social Media Integration

& Live Feed)

#6

Analytics (Track everything)

#7

Get the Right Training!

The time is NOW