digital india snapshot - january 2016
Post on 19-Jan-2017
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DIGITAL LANDSCAPE
Internet Statistics
1.3 Billion, the total population of India
353 Million, active internet users
With 28% penetration, India is the 2nd largest Internet user base in the world
69% of the users access internet on a daily basis
Internet DemographicsPercen
tage Age
Group Breaku
p
37% 16-25 years
38% 26-35 years
16% 36-45 years
9% 46 years & above
71%
29%
Social Media Statistics - India
140+ Mn
25+ Mn
38+ Mn
8.3+ Mn
Platforms Male Female
Facebook 107 Mn 33 Mn
LinkedIn 26.27 Mn 10.73 Mn
Instagram 5.93 Mn 2.3 Mn
Gender-wise Breakup Across Platforms - India
Age-wise Breakup Across Platforms - India
Age Group Facebook LinkedIn Instagram
<18 14 Mn NA 0.79 Mn
18-24 63 Mn 4.5 Mn 5.4 Mn
25-34 42 Mn 5.4 Mn 2.4 Mn
35-54 18 Mn 2.09 Mn 0.67 Mn
55+ 3 Mn 0.34 Mn 0.09 Mn
Facebook - India
Age Group Male Female Total
13-19 19% 6% 25%
20-29 38% 13% 51%
30-39 13% 3% 16%
40-49 4% 1% 5%
50-59 1% 1% 2%
60+ 1% 0% 1%
Total 76% 24% 100%
Thank You!
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