Digital India Snapshot - January 2016

Download Digital India Snapshot - January 2016

Post on 19-Jan-2017

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Birla Fix Mix

DIGITAL LANDSCAPE

Internet Statistics

1.3 Billion, the total population of India

353 Million, active internet users

With 28% penetration, India is the 2nd largest Internet user base in the world

69% of the users access internet on a daily basis

Internet DemographicsPercentage Age Group Breakup37%16-25 years38%26-35 years16%36-45 years9%46 years & above

71%29%

Social Media Statistics - India

PlatformsMaleFemaleFacebook107 Mn33 Mn

LinkedIn26.27 Mn10.73 Mn

Instagram5.93 Mn2.3 Mn

Gender-wise Breakup Across Platforms - India

Age-wise Breakup Across Platforms - India Age GroupFacebookLinkedInInstagram