digital india snapshot - january 2016

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DIGITAL LANDSCAPE

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Page 1: Digital India Snapshot - January 2016

DIGITAL LANDSCAPE

Page 2: Digital India Snapshot - January 2016

Internet Statistics

1.3 Billion, the total population of India

353 Million, active internet users

With 28% penetration, India is the 2nd largest Internet user base in the world

69% of the users access internet on a daily basis

Page 3: Digital India Snapshot - January 2016

Internet DemographicsPercen

tage Age

Group Breaku

p

37% 16-25 years

38% 26-35 years

16% 36-45 years

9% 46 years & above

71%

29%

Page 4: Digital India Snapshot - January 2016

Social Media Statistics - India

140+ Mn

25+ Mn

38+ Mn

8.3+ Mn

Page 5: Digital India Snapshot - January 2016

Platforms Male Female

Facebook 107 Mn 33 Mn

LinkedIn 26.27 Mn 10.73 Mn

Instagram 5.93 Mn 2.3 Mn

Gender-wise Breakup Across Platforms - India

Page 6: Digital India Snapshot - January 2016

Age-wise Breakup Across Platforms - India

Age Group Facebook LinkedIn Instagram

<18 14 Mn NA 0.79 Mn

18-24 63 Mn 4.5 Mn 5.4 Mn

25-34 42 Mn 5.4 Mn 2.4 Mn

35-54 18 Mn 2.09 Mn 0.67 Mn

55+ 3 Mn 0.34 Mn 0.09 Mn

Page 7: Digital India Snapshot - January 2016

Facebook - India

Age Group Male Female Total

13-19 19% 6% 25%

20-29 38% 13% 51%

30-39 13% 3% 16%

40-49 4% 1% 5%

50-59 1% 1% 2%

60+ 1% 0% 1%

Total 76% 24% 100%

Page 8: Digital India Snapshot - January 2016

Thank You!