digital homesteading: roi of digital media

Post on 31-Oct-2014

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Learn how you can homestead your own digital frontier by learning how to effectively measure ROI. This presentation looks at how many people use digital media, how to be remarkable online and how to measure actions using goals and funnels on Google Analytics.

TRANSCRIPT

Digital Homesteading:The ROI of Digital Media

Scott D. Meyer@9Clouds#siouxlandsocialText 9CLOUDS to 68398

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Which tools to use and how to use them. #siouxlandsocial

Digital literacy:

brofoundersScott and John Meyer

9 CLOUDSDigital marketing & education

Improve digital literacy

Teach | Audit | Market

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What is ROI?

(Gain from investment - Cost of investment) / Cost of investment

($5000 - $3500) / $3500 = 43%

9clouds.com/resources

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Grade Your Site

http://9clouds.com/grade

9clouds.com/resources

Set Goals and Values

9clouds.com/resources

Set Goals and Values

9clouds.com/resources

Funnel Visualization

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Traffic Source

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Create your hub and spokes1

Audit2

Tell 10 people, Use 3 times3

Measure4

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Additional resources

Additional resources5

9clouds.com/resources9CLOUDS to 68398

info@9clouds.com | @9clouds | facebook.com/9clouds

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