digital and social (for translators)

About digital and social

TTT!Zadar, 25.11.13.

Vuk Ćosić!@supperman

Vuk Who?

!

in the fields of: !

net.art, !user experience design and !

digital strategy

1995

2000

2005

practicioner, !lecturer and !

author

TOC1. Err... (digital)!2.Eh? (takeaways)!3. Khm! (bonus)

0.Ouch!

!

a small example

A guy hits on a girl...

http://ohno-polio.tumblr.com/post/24599718126

1.Err…

!

Let me show you the map

http://www.baekdal.com/articles/Management/market-of-information/

Information market

Evolution of the web

Year Age Icon Purpose

1995 Portals Presence

2000 Search Visibility

2005 Social Dialogue

2010 Big Data Ecosystem

Evolution of dialogue

Internet is reality

Can you do this offline:!

๏ have a coffee or check a film with a friend?!

๏ go for a few days at the coast?!

๏ do homework, prepare a talk?

Reality enhanced by internet

Metaphor

Internet is an eco system

Reality enhanced by internet is an ecosystem

2.Eh?

!

dialogue in an ecosystem

Social is here to stay!

Now let’s figure out what to do:!

1. Human angle!

2. Business angle

OK, let’s go

๏ Values!

๏ Contribution

1. Human angle

ἰδιώτης, idiōtēs!“someone who was characterized by self-

centeredness and concerned almost exclusively with private — as opposed to

public — affairs”

http://en.wikipedia.org/wiki/Idiot

What values?

Tikkun Olam ,תקון עולם!

“ practice should be followed not because it is required by Biblical laws, but because it helps avoid

social chaos ...”

http://en.wikipedia.org/wiki/Tikkun_olam

More values

Remember your social role:!

What translators do? Interpret one culture to the people in another, rite?!

!

Never fall out of character! Language is almost secondary in that picture.

It’s a way to show you care.

Contribution

Put some weight to the public perception of you and your craft,!

!

make people understand your value,!!

show passion.

Fix your eco-system

๏Remember Quenneau - Eco - Kiš? Go realtime!๏Got opinions on www.podnapisi.net? Make them heard!๏Translated a TEDx talk recently?!๏Seen some specially sick word-for-word in public talks?!๏Heard some new word?!๏Write a one-word dictionary of (tech) terms today.

Here’s few ideas

2. Business angle

MonetizacijaSpletno mestoSocialni mediji

Javni dialogDirektno

komuniciranjePoslovanje

Projekti:

Aktivnosti:Activities

Platforms

Public dialogue

Direct communication Business

Social media Website Monetization

3.Khm!

!

bonus: Critique of social

Dark Keywords

1. Social media is self-denunciation!

2. Social media is bursting into marketing

Self-denunciation

Bursting into marketing

So, bad news is:

social media !turned into !

surveillance marketing

Also, it seems like:

The internet was!capitalism’s !Tom Sawyer !white fence

@suppermanvuk.cosic@gmail.com