digital and social (for translators)
DESCRIPTION
This is a slide deck for a translators conf in Zadar, Croatia. Still warm from presenting it. http://www.trans-conference.comTRANSCRIPT
About digital and social
TTT!Zadar, 25.11.13.
Vuk Ćosić!@supperman
Vuk Who?
!
in the fields of: !
net.art, !user experience design and !
digital strategy
1995
2000
2005
practicioner, !lecturer and !
author
TOC1. Err... (digital)!2.Eh? (takeaways)!3. Khm! (bonus)
0.Ouch!
!
a small example
A guy hits on a girl...
http://ohno-polio.tumblr.com/post/24599718126
1.Err…
!
Let me show you the map
http://www.baekdal.com/articles/Management/market-of-information/
Information market
Evolution of the web
Year Age Icon Purpose
1995 Portals Presence
2000 Search Visibility
2005 Social Dialogue
2010 Big Data Ecosystem
Evolution of dialogue
Internet is reality
Can you do this offline:!
๏ have a coffee or check a film with a friend?!
๏ go for a few days at the coast?!
๏ do homework, prepare a talk?
Reality enhanced by internet
Metaphor
Internet is an eco system
Reality enhanced by internet is an ecosystem
2.Eh?
!
dialogue in an ecosystem
Social is here to stay!
Now let’s figure out what to do:!
1. Human angle!
2. Business angle
OK, let’s go
๏ Values!
๏ Contribution
1. Human angle
ἰδιώτης, idiōtēs!“someone who was characterized by self-
centeredness and concerned almost exclusively with private — as opposed to
public — affairs”
http://en.wikipedia.org/wiki/Idiot
What values?
Tikkun Olam ,תקון עולם!
“ practice should be followed not because it is required by Biblical laws, but because it helps avoid
social chaos ...”
http://en.wikipedia.org/wiki/Tikkun_olam
More values
Remember your social role:!
What translators do? Interpret one culture to the people in another, rite?!
!
Never fall out of character! Language is almost secondary in that picture.
It’s a way to show you care.
Contribution
Put some weight to the public perception of you and your craft,!
!
make people understand your value,!!
show passion.
Fix your eco-system
๏Remember Quenneau - Eco - Kiš? Go realtime!๏Got opinions on www.podnapisi.net? Make them heard!๏Translated a TEDx talk recently?!๏Seen some specially sick word-for-word in public talks?!๏Heard some new word?!๏Write a one-word dictionary of (tech) terms today.
Here’s few ideas
2. Business angle
MonetizacijaSpletno mestoSocialni mediji
Javni dialogDirektno
komuniciranjePoslovanje
Projekti:
Aktivnosti:Activities
Platforms
Public dialogue
Direct communication Business
Social media Website Monetization
3.Khm!
!
bonus: Critique of social
Dark Keywords
1. Social media is self-denunciation!
2. Social media is bursting into marketing
Self-denunciation
Bursting into marketing
So, bad news is:
social media !turned into !
surveillance marketing
Also, it seems like:
The internet was!capitalism’s !Tom Sawyer !white fence
