developing a community mindset

CommunityasaMindset

June7,2017

BryanSetser– bsetser@rpkgroup.com

Entrepreneur-in-Residence

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Agenda

§ The“why”behindacommunitymindset

§ Whatdoesacommunitymindsetlooklike?

§ Howdowedevelopacommunitymindset?

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30circlestogrowamindset

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Whyisacommunitymindsetdifficulttodevelop?

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Communities evolve in predictable ways

Fragments Single-Hub Multi-Hub Core/Periphery

Communities often evolve along predictable pathways from fragmented clusters of people interested in a concept, to a single hub-and-spoke when a leader pulls the clusters together,

to multiple hubs where a variety of people take responsibility, and finally to a core/periphery with a tight ball of members surrounded by interested hangers on.

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Whatdoesacommunitymindsetlooklike?

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WhytheCommunitymindset?

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Whatdoesitlooklike?

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Acommunitymindsetmetamoment

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Howdoyoudevelopthecommunitymindset?

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§  Developacommunitymindsetvision

§  Appointachampiontoleadacommunityswatteam

§  IdenUfyconnecUonsandinfluencers

§  Onboardcommunityassets

§  Setstructuresandmilestones

§  Developoutcomes,measures,andsupports

§  Celebratecommunityinvariedplaces

§  Tellthestoryofcommunitywithintegratedmedia

§  Recognizeandhonorcommunitysuccess

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Useresources

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Phonedialersandapps

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CommunityplaYormsorhubs

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Socialmediastrategy+analyUcs

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Pollsandpulse

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• 2designsessionsfocusedontheMBLgraduateandtheMBLhsexperience• Combineandstrandwhenpossible• ReportobservaUons,insights,andrecommendaUonstoallgroups

• Communicateplanningoutcomes,measures,andsupports• Collaterals,applicaUon,andregistraUon• Interviewprocess• Groupadvisorycouncils• Groupeventsonhsissues• Groupinputsdigitally• Groupspacedigital• Websiteandsignageupdates

• Campaignblast,email,andinvites• WebsitecommunicaUons• Digitalspacessetup• ListeningtourobjecUves• 4studentfocusgroupsessions• 4teacherfocusgroupsessions• 4parentfocusgroupsessions• Combineandstrandwhenpossible

• Websiteupdates• DigitalspacesforcollaboraUon• Standingcouncilinputs• Episodiceventsforpruning• Trackdatarelatedtoplanningoutcomes• Rinseandrepeatforyeartwoasneeded• Employerandpartnergroups Service

May2017-May2018

ConceiveJan-Feb2017

DesignFeb-March

2017

RealizeMarch-May

2017

MP High School Focus + Design + Advocacy Process

Trust the process

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