unit 1: developing an entrepreneurial mindset topic 2

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Entrepreneurship EssentialsUnit 1: Developing an Entrepreneurial Mindset

Topic 2: Design Thinking

Copyright ©2017 by NFTE (Network for Teaching Entrepreneurship) .May not be used without prior written permission.

NFTE Entrepreneurial Mindset

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➢ Think objectively about a problem➢ Analyze data critically➢ Think through a process➢ Ask questions➢ Consider multiple perspectives➢ Use evidence to develop and support

effective arguments

Students who are critical thinkers


Day One:Entrepreneurial Investigation Part 1

Entrepreneurial Mindset Warm-Up

4Copyright ©2017 by NFTE (Network for Teaching Entrepreneurship) .May not be used without prior written permission.

What are the most important things to consider when picking out a birthday gift for a friend or family member?

Be prepared to share your thoughts with the class.

Think and respond to this question

Entrepreneurial Investigation Goal and Guiding Question

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Students will be able to describe the purpose of the design thinking process.

What is the human-centered design thinking process?

Goal

Guiding Question


UNIT TIMELINE

Topic Investigation Foundations Lab

DNA of an Entrepreneur

Design Thinking 1 of 2

Solve a Problem Entrepreneurially

Design Thinking Essential Vocabulary➢Empathy: A social skill that helps you better understand the

emotions, intentions, thoughts, and needs of others so that you are in a better position to develop valuable solutions. (adapted from Venture Blocks).

➢ Human-Centered Design Thinking: A methodology used by designers to solve complex problems and find desirable solutions for clients. The steps in human-centered design thinking are: Empathize, Interpret, Ideate, MVP Prototype, Test and Evolve. (adapted from IDEO and Stanford d.school)


Entrepreneurial Investigation Custom Backpack Design Challenge Part 1

➢ Today, you will perform the first 3 steps of a 5-step investigation to introduce yourselves to design thinking.

➢ The Custom Backpack Design Challenge* is an investigation in which you must build a backpack that meets the specific needs of your user.

➢ Be prepared to share your thoughts and experiences with your teacher and class.

* Investigation adapted from Stanford d.school’s 5 Chairs Exercise


Custom Backpack Design Challenge Part 1 Instructions

In groups of four: ➢ Your group will be assigned one user story. As you read the story of your

user, think about the specific needs that your user has.➢ Use your student handouts to complete steps 1 through 3 of the design

thinking process. Follow all instructions on the handout. ➢ Design your user’s backpack using only paper and colored writing utensils.➢ Be prepared to share in 15 minutes.

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Any Questions?


Custom Backpack Design Challenge Part 1 Key Takeaways

➢ It is critical to ideate around your user’s needs and not your own.➢ Design thinking is a backwards planning process. ➢ Experimenting with designs allows for positive critical feedback.


Custom Backpack Design Challenge Part 1 Reflection

➢ What is the purpose of design thinking?

➢ Why is it important to empathize with your user?

➢ Explain how your group interpreted your user’s story and identified a problem / unmet need.

➢ Did today’s experience leave you with any unanswered questions about the design process?

➢ How did you use the entrepreneurial mindset domain of critical thinking and problem solving in this investigation?


Day Two:Entrepreneurial Investigation Part 2



Yesterday’s activity asked you to follow the design thinking process. What are the first three steps?



Entrepreneurial Investigation Goal and Guiding Question

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List the steps of human-centered design thinking.

How does the human-centered design thinking process work?

Goal

Guiding Question


UNIT TIMELINE



Design Thinking 2 of 2


Design Thinking Essential Vocabulary➢ Human-Centered Design Thinking: A methodology used by

designers to solve complex problems and find desirable solutions for clients. The steps in human-centered design thinking are: Empathize, Interpret, Ideate, MVP Prototype, Test and Evolve. (adapted from IDEO and Stanford d.school)


Entrepreneurial Investigation Custom Backpack Design Challenge Part 2

➢ Today, you will continue the investigation to finish the design challenge.

➢ The Custom Backpack Design Challenge*

is an investigation in which you must build a backpack that meets the specific needs of your user.

➢ Yesterday you used 3 of the 5 design thinking steps: Empathize, Interpret, and Ideate. Today, you will use MVP Prototype and Test and Evolve.

* Investigation adapted from Stanford d.school’s 5 Chairs Exercise


Custom Backpack Design Challenge Part 2 Instructions

In groups of four:➢ Your group will use yesterday’s user story again.➢ Use your student handouts to complete steps 4 and 5 of the design thinking

process. Follow all instructions on the handout.➢ Design your user’s backpack using any materials that are available to you.➢ Be prepared to share in 10 minutes–plan on being thrown a curveball!

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Any Questions?


Custom Backpack Design Challenge Part 2 Key Takeaways

➢ It can be frustrating to identify your users needs but it is key.➢ The steps in human-centered design thinking are: Empathize,

Interpret, Ideate, MVP Prototype, Test, and Evolve. (adapted from IDEO and Stanford d.school)



➢ What are the 5 steps in the design thinking process?➢ What are some frustrations that may arise while working with

the human-centered design thinking process?➢ Describe how the design thinking process could affect either

your Problem or Solution Lean Canvas tile?➢ Did today’s experience leave you with any unanswered

questions about the design thinking process?➢ How did you use the entrepreneurial mindset domain of

critical thinking and problem solving in this investigation?


Day Three: Entrepreneurship Foundations

Entrepreneurship Foundations Goal and Guiding Question

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Explain the importance of following the human-centered design thinking process for an entrepreneur.

How does an entrepreneur use design thinking?

Goal

Guiding Question


UNIT TIMELINE



Design Thinking X




What is a product or service that you feel was almost made just for you?



Design Thinking Essential Vocabulary➢ Human-Centered Design Thinking: A methodology used by

designers to solve complex problems and find desirable solutions for clients. The steps in human-centered design thinking are: Empathize, Interpret, Ideate, MVP Prototype, Test and Evolve. (adapted from IDEO and Stanford d.school)



➢ What are the steps of human-centered design thinking?

➢ What is the effect of human-centered design thinking?


Five Steps of Human-Centered Design Thinking

Human-Centered Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. This way of thinking is done in a step-by-step format.


Ideate Test & EvolveEmpathize Interpret MVP

Prototype

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5


Human-Centered Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. This way of thinking is done in a step-by-step format.STEP1: EMPATHY allows entrepreneurs to gain insight into their users and their needs without their own bias.



Prototype

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5


Human-Centered Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. This way of thinking is done in a step-by-step format.STEP 2: Entrepreneurs can use their previous empathy to INTERPRET what their users problems / unmet needs may entail.


Ideate Test & EvolveEmpathize MVP

Prototype

STEP 1 STEP 3 STEP 4 STEP 5

Interpret

STEP 2


Human-Centered Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. This way of thinking is done in a step-by-step format.STEP 3: When entrepreneurs IDEATE they are forming ideas that solve the interpreted problems / unmet needs of their users.


Test & EvolveEmpathize MVP

Prototype

STEP 1 STEP 4 STEP 5

Interpret

STEP 2

Ideate

STEP 3


Human-Centered Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. This way of thinking is done in a step-by-step format.STEP 4: Entrepreneurs experiment with their problem/solution and create an MVP prototype (minimum viable product). This will show them what they may and may not do to create a solution.


Test & EvolveEmpathize

STEP 1 STEP 5

Interpret

STEP 2

MVP Prototype

STEP 4

Ideate

STEP 3


Human-Centered Design Thinking is used by designers to solve complex problems and find desirable solutions for clients. This way of thinking is done in a step-by-step format.STEP 5: Entrepreneurs take their ideas and TEST them with users in order to either gain more empathy, stronger ideas of the problem / unmet need or gain more tailored solutions.


Empathize

STEP 1

Interpret

STEP 2

Ideate

STEP 3

Test & Evolve

STEP 5

MVP Prototype

STEP 4


Human-Centered Design Thinking is not always linear!


Interpret MVP Prototype

Testing is an opportunity for empathy.

MVPs may show more/new problems / unmet needs.

Your testing might bring a new idea.


Prototype

Example 1: ‘Empathy’ in Design Thinking

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Video by Emi Kolawole for IDEO that defines ‘empathy’ from a human-centered design standpoint.

http://www.designkit.org/mindsets/4


http://www.designkit.org/mindsets/4

Example 2: What is Design Thinking?

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Video by Turi McKinley for Lynda.comthat explains the iterative nature of human-centered design.

https://www.lynda.com/Creativity-tutorials/What-design-thinking/433738/462408-4.html


https://www.lynda.com/Creativity-tutorials/What-design-thinking/433738/462408-4.html

Example 3: Treadlebot: Our Robot Farmer

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Video by ProximityDesigns about the importance of product testing.

https://www.youtube.com/watch?v=ApJr9bCnRMs


https://www.youtube.com/watch?v=ApJr9bCnRMs

Student Exploration Design Thinking Instructions

Read your assigned article as directed and complete the following progressive summary reading steps FOR EACH PARAGRAPH.➢ STEP 1: After reading the first two sentences, stop and summarize your reading in five words or less.

➢ STEP 2: After reading the first four sentences, stop and summarize your reading in ten words or less.

➢ STEP 3: After reading an entire paragraph, stop and summarize your reading in fifteen words or less.

➢ STEP 4: The last step will be to summarize your entire article in twenty words or less.

➢ STEP 5: Complete the Worksheet and Student Reflection in your handout and be prepared to present your work.

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Any Questions?


Student Exploration Design Thinking Reflection

➢ Summarize your entire article in twenty words or less.

➢ What stood out to you while listening to other student-created summaries?

➢ Summarize human-centered design thinking in five words or less.


Design Thinking Exit Ticket

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1 What are the steps as outlined by NFTE for human-centered design thinking?a) Energize, Interpret, Ideate, Sell, Test and Evolveb) Empathize, Interpret, Ideate, MVP Prototype, Test and Evolve c) Empathize, Test, Ideate, MVP Prototype, Empathize, and Evolve d) Empathize, Interpret, Market Research, MVP Prototype, Test and Evolve

2 Which of the following is NOT an advantage of human-centered design thinking?a) It allows for a more enjoyable user experience for customers. b) It allows for more flexibility in the product/service creation process. c) It allows for a deeper understanding of the problems that the market faces. d) It allows a single entrepreneur to bring their favorite ideas to market.

3 How could an entrepreneur demonstrate critical thinking and problem solving while going through the human-centered design thinking steps?


Design Thinking Extensionshttps://hbr.org/2016/12/the-most-and-least-empathetic-companies-2016


https://hbr.org/2016/12/the-most-and-least-empathetic-companies-2016

Day Four: Entrepreneur Lab

Entrepreneur Lab Goal and Guiding Question

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Apply the human-centered design thinking process to identify problems that people may have.

What problems can be solved through human-centered design thinking?

Goal

Guiding Question


UNIT TIMELINE



Design Thinking X




What is the most irritating aspect of your locker or other school supplies storage area?



Entrepreneur Lab Goals

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You will have one lab period to use what you have learned this week around human-centered design thinking to identify human-centered problems for your evolving business idea. You will also reflect on your experience during this E Lab. By the end of this lab session, you should have completed:➢ Problem / Unmet Needs Brainstorming➢ Student Reflection

You will create a problem / unmet needs empathy brainstorming map.

What problems can be solved through human-centered design thinking?

Assignment

Guiding Question

To Answer This Question


Entrepreneur Lab Instructions➢ STEP 1: Identify a ‘type’ of person and brainstorm what their

needs would be.

➢ STEP 2: Use the Problem / Unmet Needs Empathy Brainstorming Map template to use human-centered design thinking. Imagine the life of your ‘type’ of person. Use the prompts on the map to complete each section. Use as much firsthand knowledge as possible.

➢ STEP 3: After you have completed the Problem / Unmet Needs Empathy Brainstorming Map template, complete the Student Reflection on Canvas (or in your handout) and be prepared to present your work.


Entrepreneur Lab Reflection

➢ How did you use critical thinking and problem solving?

➢ What did you accomplish?

➢ Did you run into any problems? If so, explain why.

➢ Do you have ideas for solving any problems encountered during this Entrepreneur Lab?


unit 1: developing an entrepreneurial mindset topic 2

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