dev offsite feb 2016_2_8_16_samples
Post on 22-Jan-2018
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2/9/16GET REAL
M18-49 P18-49 W18-49
1 ESPN 2.04 1 ESPN 1.51 1 ESPN 1.51
2 DISC .95 2 TBSC .81 2 TBSC .81
3 USA .79 3 DISC .75 3 BRAV .75
4 TBSC .78 4 USA .75 4 HGTV .75
5 FX .64 5 FX .61 5 USA .61
6 TNT .62 6 HGTV .58 6 LIFE .58
7 ADSM .59 7 TNT .56 7 VH1 .56
8 HIST .56 8 ADSM .56 8 FAM .56
9 CMDY .48 9 BRAV .56 9 FOOD .56
10 SPIKE .46 10 FOOD .49 10 FX .49
18 SPIKE .43 21 SPIKE .41
19 TLC .40 24 LMN .36
23 AMC .34 28 OWN .30
29 WE .29
PRIMETIME RANKS AD-SUPPORTED CABLE 2016 TO DATE
Source: NMR; MC CVG AA%; M-Su 8p-11p; through 1/31/16; ad-supported cable
56%63% 62% 63% 61% 63%
49%53% 53% 52%
49%
SPIKE ORIGINAL SERIES% OF MALE VIEWERS WATCHING W/FEMALE
28%21%
16%23%
20%23%
42%39%
44% 44%
53%
Source: Nielsen; M-Su 8-11p; L+3; excludes repeats
20152010
Source: NMR; MC ; excludes repeats, sports and wrestling
SPIKE ORIGINAL SERIESGENDER COMPOSITION BY YEAR
Source: Nielsen; M-Su 8-11p; L+3; excludes repeats
73% 67% 62% 56% 56% 50% 48%
27% 33% 38% 44% 44% 50% 52%
FY'10 FY'11 FY'12 FY'13 FY'14 FY'15 FY'16 (to date)
Male Female
SPIKE ORIGINAL SERIES MEDIAN AGE BY YEAR
FY'10 FY'11 FY'12 FY'13 FY'14 FY'15 FY'16 (to date)
Total Day 1.246 1.266 1.264 1.284 1.285 1.280 1.300
1.24
1.25
1.26
1.27
1.28
1.29
1.30
1.31
Source: NMR; MC; M-Su 6a-6a; through 1/28/16
V
P
V
H
vs. Q3’14
Spike is “for people like me” (top 2 box conscious attributes)
+3+4+2
Spike shows tend to focus on topics I personally care about (top 2 box, network descriptors)
+2+1+4
Think Spike is “mostly/only” for men-6-9-4
Source: NMR; MC ; excludes repeats, sports and wrestling
59%
34%
38%
58%
48%
53%
59%
41%
46%
Total Men Women
BRAND PERCEPTIONSUMMARY OF SPIKE BRAND STRENGTH/PERCEPTIONS: VS.
20
25
30
35
40
45
50
55
60
15 25 35 45 55 65 75
Med
ian
Age
% Male
MEDIAN AGE/GENDER SKEW
Source: NHI; MC ; M-Su 7p-12a; Base P2+
SOPHOMORICUNAPOLOGETIC
TESTOSTERONE-DRIVENEXCLUSIONARY
SAFEONLY FOR MEN
WHAT WE ARE NOT
THE ONES TO WATCH
AUDIENCE COMPOSITION
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