design thinking-1

DESIGN THINKING ACTION LAB

DESIGN CHALLENGE: Re-Thinking the School-To-Work Transition | Alvalyn Lundgren

PHASE 1: EMPHATHIZE & DEFINE

DESIGN THINKING ACTION LAB DESIGN CHALLENGE: Re-Thinking the School-To-Work Transition | Alvalyn Lundgren

DESCRIPTIVES

Creative, with strong organizational skills

Wants to do significant work

Is self-directed

Wants flexibility

Wants variety

Has invested in building skills

THINGS HE SAID:

I want to be a freelance designer and not just get a job somewhere.

I want to be entrepreneurial and not be stuck in some job.

I want to have a bunch of different types of clients.

The help the school gives is more for those who want to get hired into a design job. Anyone who wants to freelance is out of luck.

Even the internships are all about getting hired at an agency.

I know I won’t be satisfied in a regular job.

I want the freedom to work when I want to and where I want to, and with whom I want to.

The Emerging Designer

DESIGN THINKING ACTION LAB DESIGN CHALLENGE: Re-Thinking the School-To-Work Transition | Alvalyn Lundgren

THINGS HE DID

Seemed excited about being free and self-determined.

Excited about being out of school.

THINKING

Not sure how the path to freelancing is different from getting a job.

Where to begin? Get a job first and then freelance, or just jump in?

Are there resources for getting freelance work? How does one find them.

Chances for success are good but he is en-tirely responsible for his own success or failure

What if he fails? Fail forward.

Schools should consider both sides of the equation equally (employment and entrepreneurship)

The Emerging Designer

DESIGN THINKING ACTION LAB DESIGN CHALLENGE: Re-Thinking the School-To-Work Transition | Alvalyn Lundgren

The Problem StatementThe Emerging Designer needs to know how to establish a freelance design practice because it is not taught in design school.

The Problem Statement identifies the who, the what and the why: the stakeholder, the need and the insight or reason for the need.

DESIGN THINKING ACTION LAB DESIGN CHALLENGE: Re-Thinking the School-To-Work Transition | Alvalyn Lundgren

My Notes From TheInterview

DESIGN THINKING ACTION LAB DESIGN CHALLENGE: Re-Thinking the School-To-Work Transition | Alvalyn Lundgren

My MindMap Sketch