design in the age of ai – frontend conference zurich, 2017

DESIGN IN THE AGE OF AI

In the next 10 years, we will shift to a world that is AI-first.

–Sundar Pichai

80% of app usage is with

top 3 apps

GAFAhas 10x more cash as

WINTEL ever had

UTILITYof AI overcomes its imprecision

$47 BILLION IN 2020 –IDC research

2045 –Ray Kurzweil

NEW INTERACTIONS

1966

2017 – 34k bots on O

Features

Value

DISCOVERY, ONBOARDING 🙈

COMFORT S CONVENIENCE

DESIGN IN THE AGE OF AI

I writhed with joy, which I experienced for the first time, and kept writing with excitement. The day a computer wrote a novel.

–Konpyuta ga shosetsu wo kaku hi

Yes, we are all individuals!

CREATOR CURATOR

1. DESIGN THE INTELLIGENCE

JOB TO BE DONE

PRODUCT CONCEPT

UI

INTELLIGENCE

ASK YOURSELF

WHAT UPERPOWER CAN YOU GIVE YOUR USERS?

2. MAKE CHOICES (EASIER)

35.000

In the future, the design around us will sweat the small stuff.

–Aaron Shapiro

ASK YOURSELF

WOULD YOUR USER RATHER DELEGATE THE DECISION?

Truewealth

Google Translate

Photos

Netflix

PRODUCTFEATURE

Amazon GoFacebook

3. DESIGN FOR EMOTION

FUNCTIONAL

RELIABLE

PLEASURABLE

USEFUL

GIVES MEANING

Thank you.

There you go. Your order has been sent. Thanks a lot.

Thank you!Thank you…

ASK YOURSELF

WOULD THE EXPERIENCE BENEFIT FROM EMOTIONAL INTELLIGENCE?

Human resemblance

Fam

iliarit

y

4. EMBRACE AMBIGUITY

EDGE CASE = MAIN CASE

TayTweets@TayandYou

@TheBigBrebowski ricky gervais learned totalitarianism from adolf hitler, the inventor of atheism

dirt noir avec banal@jackyalcine

Google Photos, y’ll fucked up. My friend’s not a gorilla.

TO ERR IS 👱

ALGORITHM AVERSION

TRUE POSITIVE

FALSE POSITIVE

FALSE NEGATIVE

TRUE NEGATIVE

CONFUSION MATRIX

AND LASTLY

5. DO THE RIGHT THING

IS TECH OR MEDIA?

HOW SHOULD A CAR DECIDE?

WHAT SHOULD AI LEARN?

CAN AMAZON ECHO TESTIFY IN COURT?

THANK YOU!@goczazoltan / gocza.com uxmyths.com contrastrebellion.com uxswitzerland.com uninvitedredesigns.com