delvinia emerging media presentation
Post on 14-Jul-2015
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GMOOT is short for
‘Get Me One Of Those’
“It's a phenomenon that helps explain why
there are so many lousy viral videos and half-
assed new-media initiatives out there. They're
not the end result of a real strategy, but are
done for the sake of doing something
because . . . well, because everyone else is.”
~ Scott Donaton ~
“Marketing shouldn’t be about
sending everybody to a point … it
should be about people and the
interactions between people.”
~ Somebody very smart ~
0%
10%
20%
30%
40%
50%
60%
70%
80%
18-30 31-44 45-65 65+
Least Likely Somewhat Likely Most Likely
Canadians share content they find online with
friends an average of 60% of the time.
Hi, I’m Jack Dorsey.
I have a great idea
And I’m Biz Stone.
I have a cool name.
3. Micro-Conversations[txt, instant messaging, microblogging]
I want 50,000 Twitter followers before
I go on the Jay Leno Show tonight
38 of the top 100
Twitters are Celebrities
“People will not interface with flat
digital spaces as they are designed
today … fluid, touch and three
dimensional design will be
embedded into peoples lives
everywhere.”
~ Me ~
Habbo Hotel hits 121 million
World of Warcraft hits
11million subscribers
Xbox Live has 17 million members
1 How do I know which emerging media
format best suits my strategy?
2 Many of these formats are brand new
so, how do I establish measurable goals?
3 How do I prepare my team to deal with
emerging media?
“Social Media has yet to displace
Traditional Media … however,
marketers need to get ahead of
these trends, integrate social media
into traditional marketing efforts, and
use the two to reinforce each other.”
~ Forrester Research ~
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