emerging digital media

Delvinia Group of

Companies

GMOOT

GMOOT is short for

‘Get Me One Of Those’

“It's a phenomenon that helps explain why

there are so many lousy viral videos and half-

assed new-media initiatives out there. They're

not the end result of a real strategy, but are

done for the sake of doing something

because . . . well, because everyone else is.”

~ Scott Donaton ~

~ Gartner Hype Cycle

Trends

1. The Age of Influence[user generated content, comments, ratings, peer-to-peer]

“Marketing shouldn’t be about

sending everybody to a point … it

should be about people and the

interactions between people.”

~ Somebody very smart ~

0%

10%

20%

30%

40%

50%

60%

70%

80%

18-30 31-44 45-65 65+

Least Likely Somewhat Likely Most Likely

Canadians share content they find online with

friends an average of 60% of the time.

Influencing purchase decisions

multichannel marketing

2. The Wired Consumer[mobile, Wifi, bluetooth, cloud computing]

“1 in 5 households intend to cut

their landlines in the next 5 years.”

~ IPG Emerging Media Lab ~

84% currently own a

mobile phone

44% use their

camera phone

Image Matching

Proximity Marketing

49% own a

Gaming Console

Hi, I’m Jack Dorsey.

I have a great idea

And I’m Biz Stone.

I have a cool name.

3. Micro-Conversations[txt, instant messaging, microblogging]

50% use text messaging

42% use instant messaging

3% visit Twitter

I want 50,000 Twitter followers before

I go on the Jay Leno Show tonight

38 of the top 100

Twitters are Celebrities

4. Harnessing the Crowd[crowdsourcing, open innovation]

“We listen, learn and then improve

and innovate based on what our

customers want.”

~ Michael Dell ~

Crowdcasting

48 full-time

moderators

Microcasting

5. The 3rd Dimension[virtual worlds, gaming, augmented reality]

“People will not interface with flat

digital spaces as they are designed

today … fluid, touch and three

dimensional design will be

embedded into peoples lives

everywhere.”

~ Me ~

Habbo Hotel hits 121 million

World of Warcraft hits

11million subscribers

Xbox Live has 17 million members

Augmented Reality

Strategies

1 How do I know which emerging media

format best suits my strategy?

2 Many of these formats are brand new

so, how do I establish measurable goals?

3 How do I prepare my team to deal with

emerging media?

The Digital Customer

New Media Requires New Skills

“Social Media has yet to displace

Traditional Media … however,

marketers need to get ahead of

these trends, integrate social media

into traditional marketing efforts, and

use the two to reinforce each other.”

~ Forrester Research ~

Thank-you!

Steve MastVice President, Managing Director

Delvinia Interactive

Tel. 416.364.1455 x223

Mobile. 416.779.4149

Email. smast@delvinia.com

Web. delvinia.com

Blog. delvinia.com/diseases

Twitter. @stevemast

linkedin.com/in/stevemast