define part 1
Post on 17-Jan-2017
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DEFINE- 1209 SEED -
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Where are we ?
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HP workshop
How is the interview ?
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HP workshop
Do you have deeper understanding about your user ?
Does this give you new finding / insight ?
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Why Empathize ?
Do you have deeper understanding about your user ?
Does this give you new finding / insight ?
Uncover the peoples needs which they may or may not be aware of
These insights will lead you to the innovative solutions
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Why Empathize ?
Do you have deeper understanding about your user ?
Does this give you new finding / insight ?
Uncover the peoples needs which they may or may not be aware of
These insights will lead you to the innovative solutions
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Before we start .. Let's recall some past mistakes
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Sometimes, we make something
people dont want
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Sometimes, we make something
people dont want
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Why ??
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What is Define ?
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What is Define ?
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EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Where are we ?
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Where are we ?EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
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Where are we ?Diverge Converge Diverge Converge Converge
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
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Where are we ?
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Find the right problem Find the right solution
Dont know Do know
Qualitative / Inspiration Quantitative data / Validation
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Where are we ?
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Dont know Do know
Qualitative / Inspiration Quantitative data / Validation
Define the Problem Ready to Implement
Design the right thing Design the thing right
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EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Dont know Do know
Qualitative / Inspiration Quantitative data / Validation
Design the right thing Design the thing right
Focusing Critical Logical
Where are we ?
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Why Define
If I were given one hour to save the planet, I would spend 59 minutes defining the problem and 1 minute resolving it.
Albert Einstein
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Why Define
If I were given one hour to save the planet, I would spend 59 minutes defining the problem and 1 minute resolving it.
Albert Einstein
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What is Define for Design Thinking
The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights,
.come up with an actionable problem statement.
(d.school bootcamp bootleg)
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explicitly expresses the problem
identify unknown association & generate inspiring insights
develop a deep understanding of users with your Team
The Goal of Define for Design Thinking
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explicitly expresses the problem
identify unknown association & generate inspiring insights
develop a deep understanding of users with your Team
The Goal of Define for Design Thinking
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explicitly expresses the problem
identify unknown association & generate inspiring insights
develop a deep understanding of users with your Team
The Goal of Define for Design Thinking
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HP workshop
The Goal of Define for Design ThinkingDefine the right needs of user !
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Make something is easy
but make something people want is HARD
Working hard is easy
but being effective & focusing is HARD
Design a product is easy
but design a solution is HARD
Why Define is hard
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How to DefineEMPATHIZE DEFINE IDEATE PROTOTYPE TEST
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How to DefineDEFINE I
Unpack & Synthesize
DEFINE IIDEFINE I
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How to Define
DEFINE IIDEFINE I
DEFINE I
DEFINE II
Unpack & Synthesize
Interpret & Dip Deeper
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Lets Go
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DEFINE IUnpack & Synthesize
DEFINE IIDEFINE I
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Unpack & Synthesize
What is
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Share what youve learned with the rest of your team and being ready to develop insights and recognize relationships.
unpack & synthesize
( IDEO design thinking for libraries toolkit )
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Unpack & Synthesize
Why
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Why unpack & synthesize
Visualize the user data
Reduce hidden information
Gain a deeper understanding in the context
of peoples lives.
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Why unpack & synthesize
Visualize the user data
Reduce hidden information
Gain a deeper understanding in the context
of peoples lives.
Build the foundation of Define discussion
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The Cost of a discussion
6 people * 1.5 hr = 9 hr
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Harness the collective information & perspectives
of your teams
unpack & synthesize build the foundation of Define discussion
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Harness the collective information & perspectives of your teams
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Unpack & Synthesize
How to
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Step 1 share stories & highlight rich areas of opportunity
Step 2 capture the information & display your notes
hat is unpack & synthesize
Step 3 cluster and organize the information
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Download the Information
Step 1 share stories & highlight rich areas of opportunity
Step 2 capture the information & display your notes
hat is unpack & synthesize
Step 3 cluster and organize the information
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share stories & highlight rich areas of opportunity
Step 1.
Context, Cause and Effect
Motivations/Barriers
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Capture the information & Display your notes
Step 2
capture in bite-sized pieces Use concise phrases or sentences
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cluster & organize the information
Step 3
What did many people mention? Which issues were obvious?
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Unpack & Synthesize 40 minTeamwork
Step 1 share stories & highlight rich areas of opportunity
Step 2 capture the information & display your notes
Step 3 cluster and organize the information
HP workshop
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