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DEFINE - 1209 SEED -

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  • DEFINE- 1209 SEED -

  • EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

    Where are we ?

  • HP workshop

    How is the interview ?

  • HP workshop

    Do you have deeper understanding about your user ?

    Does this give you new finding / insight ?

  • Why Empathize ?

    Do you have deeper understanding about your user ?

    Does this give you new finding / insight ?

    Uncover the peoples needs which they may or may not be aware of

    These insights will lead you to the innovative solutions

  • Why Empathize ?

    Do you have deeper understanding about your user ?

    Does this give you new finding / insight ?

    Uncover the peoples needs which they may or may not be aware of

    These insights will lead you to the innovative solutions

  • Before we start .. Let's recall some past mistakes

  • Sometimes, we make something

    people dont want

  • Sometimes, we make something

    people dont want

  • Why ??

  • /

    What is Define ?

  • /

    What is Define ?

  • EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

    Where are we ?

  • Where are we ?EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

  • Where are we ?Diverge Converge Diverge Converge Converge

    EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

  • Where are we ?

    EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Find the right problem Find the right solution

    Dont know Do know

    Qualitative / Inspiration Quantitative data / Validation

  • Where are we ?

    EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Dont know Do know

    Qualitative / Inspiration Quantitative data / Validation

    Define the Problem Ready to Implement

    Design the right thing Design the thing right

  • EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Dont know Do know

    Qualitative / Inspiration Quantitative data / Validation

    Design the right thing Design the thing right

    Focusing Critical Logical

    Where are we ?

  • Why Define

    If I were given one hour to save the planet, I would spend 59 minutes defining the problem and 1 minute resolving it.

    Albert Einstein

  • Why Define

    If I were given one hour to save the planet, I would spend 59 minutes defining the problem and 1 minute resolving it.

    Albert Einstein

  • What is Define for Design Thinking

    The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights,

    .come up with an actionable problem statement.

    (d.school bootcamp bootleg)

  • explicitly expresses the problem

    identify unknown association & generate inspiring insights

    develop a deep understanding of users with your Team

    The Goal of Define for Design Thinking

  • explicitly expresses the problem

    identify unknown association & generate inspiring insights

    develop a deep understanding of users with your Team

    The Goal of Define for Design Thinking

  • explicitly expresses the problem

    identify unknown association & generate inspiring insights

    develop a deep understanding of users with your Team

    The Goal of Define for Design Thinking

  • HP workshop

    The Goal of Define for Design ThinkingDefine the right needs of user !

  • Make something is easy

    but make something people want is HARD

    Working hard is easy

    but being effective & focusing is HARD

    Design a product is easy

    but design a solution is HARD

    Why Define is hard

  • How to DefineEMPATHIZE DEFINE IDEATE PROTOTYPE TEST

  • How to DefineDEFINE I

    Unpack & Synthesize

    DEFINE IIDEFINE I

  • How to Define

    DEFINE IIDEFINE I

    DEFINE I

    DEFINE II

    Unpack & Synthesize

    Interpret & Dip Deeper

  • Lets Go

  • DEFINE IUnpack & Synthesize

    DEFINE IIDEFINE I

  • Unpack & Synthesize

    What is

  • Share what youve learned with the rest of your team and being ready to develop insights and recognize relationships.

    unpack & synthesize

    ( IDEO design thinking for libraries toolkit )

  • Unpack & Synthesize

    Why

  • Why unpack & synthesize

    Visualize the user data

    Reduce hidden information

    Gain a deeper understanding in the context

    of peoples lives.

  • Why unpack & synthesize

    Visualize the user data

    Reduce hidden information

    Gain a deeper understanding in the context

    of peoples lives.

    Build the foundation of Define discussion

  • The Cost of a discussion

    6 people * 1.5 hr = 9 hr

  • Harness the collective information & perspectives

    of your teams

    unpack & synthesize build the foundation of Define discussion

  • Harness the collective information & perspectives of your teams

  • Unpack & Synthesize

    How to

  • Step 1 share stories & highlight rich areas of opportunity

    Step 2 capture the information & display your notes

    hat is unpack & synthesize

    Step 3 cluster and organize the information

  • Download the Information

    Step 1 share stories & highlight rich areas of opportunity

    Step 2 capture the information & display your notes

    hat is unpack & synthesize

    Step 3 cluster and organize the information

  • share stories & highlight rich areas of opportunity

    Step 1.

    Context, Cause and Effect

    Motivations/Barriers

  • Capture the information & Display your notes

    Step 2

    capture in bite-sized pieces Use concise phrases or sentences

  • cluster & organize the information

    Step 3

    What did many people mention? Which issues were obvious?

  • Unpack & Synthesize 40 minTeamwork

    Step 1 share stories & highlight rich areas of opportunity

    Step 2 capture the information & display your notes

    Step 3 cluster and organize the information

    HP workshop


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