cultivating lean startup teams when people don't know what lean is

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Presentation from Lean Startup Conference in San Francisco, December 10 2013.

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How Do You Cultivate a Lean Team… When People Don’t Know What It Is?

(or  are  hos)le  to  it)  

Releasing  things  that  don’t  seem  to  ma4er  Waterfall  (or  even  agile)  isn’t  working  Focus  is  on  ge=ng  things  “done”  rather  than  building  the  right  things  Projects  take  forever  and  are  bogged  down  by  indecision  Lean  “doesn’t  apply  to  us”    

Sound familiar?

Releasing  things  that  don’t  seem  to  ma4er  Waterfall  (or  even  agile)  isn’t  working  Focus  is  on  ge=ng  things  “done”  rather  than  building  the  right  things  Projects  take  forever  and  are  bogged  down  by  indecision  Lean  “doesn’t  apply  to  us”    

Sound familiar?

Releasing  things  that  don’t  seem  to  ma4er  Waterfall  (or  even  agile)  isn’t  working  Focus  is  on  ge=ng  things  “done”  rather  than  building  the  right  things  Projects  take  forever  and  are  bogged  down  by  indecision  Lean  “doesn’t  apply  to  us”    

Sound familiar?

Releasing  things  that  don’t  seem  to  ma4er  Waterfall  (or  even  agile)  isn’t  working  Focus  is  on  ge=ng  things  “done”  rather  than  building  the  right  things  Projects  take  forever  and  are  bogged  down  by  indecision  Lean  “doesn’t  apply  to  us”    

Sound familiar?

Releasing  things  that  don’t  seem  to  ma4er  Waterfall  (or  even  agile)  isn’t  working  Focus  is  on  ge=ng  things  “done”  rather  than  building  the  right  things  Projects  take  forever  and  are  bogged  down  by  indecision  Lean  “doesn’t  apply  to  us”    

Sound familiar?

Shouldn’t we try a more Lean approach?

Simple Lean User Experience (Lean UX) techniques

Gradually  shiG  the  team’s  focus  to  the  users  UX  is  all  about  the  user;  natural  fit  with  Lean  Startup  

Simple Lean User Experience (Lean UX) techniques

Gradually  shiG  the  team’s  focus  to  the  users  UX  is  all  about  the  user;  natural  fit  with  Lean  Startup  

Quick,  ad-­‐hoc  research  to  get  user  feedback  on  your  ideas    It  ends  opinion-­‐based  internal  debates;    it  focuses  and  accelerates  projects    •  It’s  Our  Research  by  Tomer  Sharon  •  Lean  Startup  Machine  workshops  

   

What:

Why:

More:

Get out of the building

Quick,  ad-­‐hoc  research  to  get  user  feedback  on  your  ideas    It  ends  opinion-­‐based  internal  debates;    it  focuses  and  accelerates  projects    •  It’s  Our  Research  by  Tomer  Sharon  •  Lean  Startup  Machine  workshops  

   

What:

Why:

More:

Get out of the building

Quick,  ad-­‐hoc  research  to  get  user  feedback  on  your  ideas    It  ends  opinion-­‐based  internal  debates;    it  focuses  and  accelerates  projects    •  It’s  Our  Research  by  Tomer  Sharon  •  Lean  Startup  Machine  workshops  

   

What:

Why:

More:

Get out of the building

Host a persona workshop An  interac)ve  discussion  of  who  your  users  are  and  what  they  need  from  you    Helps  build  awareness  of  your  users,  their  needs,  and  where  you  fit  in    The  Essen1al  Persona  Lifecycle  by  Tamara  Adlin    

What:

Why:

More:

Host a persona workshop An  interac)ve  discussion  of  who  your  users  are  and  what  they  need  from  you    Helps  build  awareness  of  your  users,  their  needs,  and  where  you  fit  in    The  Essen1al  Persona  Lifecycle  by  Tamara  Adlin    

What:

Why:

More:

Host a persona workshop An  interac)ve  discussion  of  who  your  users  are  and  what  they  need  from  you    Helps  build  awareness  of  your  users,  their  needs,  and  where  you  fit  in    The  Essen1al  Persona  Lifecycle  by  Tamara  Adlin    

What:

Why:

More:

A  fun,  interac)ve  workshop  where  people  share  ideas  for  solving  problems    Fosters  collabora)on,  generates  new  ideas,  changes  the  conversa)on    Will  Evans  “The  Design  of  Design  Studio”  h4p://bit.ly/1crjEK8    

Host a design studio What:

Why:

More:

A  fun,  interac)ve  workshop  where  people  share  ideas  for  solving  problems    Fosters  collabora)on,  generates  new  ideas,  changes  the  conversa)on    Will  Evans  “The  Design  of  Design  Studio”  h4p://bit.ly/1crjEK8    

Host a design studio What:

Why:

More:

A  fun,  interac)ve  workshop  where  people  share  ideas  for  solving  problems    Fosters  collabora)on,  generates  new  ideas,  changes  the  conversa)on    Will  Evans  “The  Design  of  Design  Studio”  h4p://bit.ly/1crjEK8    

Host a design studio What:

Why:

More:

Narra)ves  that  explain  how  the  user  will  use  your  product  to  meet  a  need    Stories  are  relatable.  They  humanize  the  soGware  development  process      Kim  Goodwin’s  podcasts  +  presenta)ons        

Write scenarios! What:

Why:

More:

Narra)ves  that  explain  how  the  user  will  use  your  product  to  meet  a  need    Stories  are  relatable;  they  humanize  the  soGware  development  process      Kim  Goodwin’s  podcasts  +  presenta)ons        

Write scenarios! What:

Why:

More:

Narra)ves  that  explain  how  the  user  will  use  your  product  to  meet  a  need    Stories  are  relatable;  they  humanize  the  soGware  development  process      Kim  Goodwin’s  podcasts  +  presenta)ons        

Write scenarios! What:

Why:

More:

Visual  representa)on  of  the  scenario,  user  stories,  ques)ons  and  ideas    Ties  the  human-­‐centered  discovery  process  directly  into  the  agile  process    Jeff  Pa4on  “The  New  User  Story  Backlog  is  a  Map”  h4p://bit.ly/1KQp  

Start building story maps What:

Why:

More:

Visual  representa)on  of  the  scenario,  user  stories,  ques)ons  and  ideas    Ties  the  human-­‐centered  discovery  process  directly  into  the  agile  process    Jeff  Pa4on  “The  New  User  Story  Backlog  is  a  Map”  h4p://bit.ly/1KQp  

Start building story maps What:

Why:

More:

Visual  representa)on  of  the  scenario,  user  stories,  ques)ons  and  ideas    Ties  the  human-­‐centered  discovery  process  directly  into  the  agile  process    Jeff  Pa4on  “The  New  User  Story  Backlog  is  a  Map”  h4p://bit.ly/1KQp  

Start building story maps What:

Why:

More:

Once  you  start  gaining  momentum  

An  outside  expert  who  can  work  with  your  team  to  encourage  Lean  UX    Reinforces  and  adds  credibility  to  your  previous  ac)ons  and  advice    NEO      

Bring in a Lean UX coach What:

Why:

More:

An  outside  expert  who  can  work  with  your  team  to  encourage  Lean  UX    Reinforces  and  adds  credibility  to  your  previous  ac)ons  and  advice    NEO      

Bring in a Lean UX coach What:

Why:

More:

An  outside  expert  who  can  work  with  your  team  to  encourage  Lean  UX    Reinforces  and  adds  credibility  to  your  previous  ac)ons  and  advice    NEO      

Bring in a Lean UX coach What:

Why:

More:

Break  into  smaller,  cross-­‐func)onal,  autonomous  teams    More  communica)on,  less  documenta)on;  teams  feel  empowered      “2-­‐pizza  teams”    

Change your team structure What:

Why:

More:

Break  into  smaller,  cross-­‐func)onal,  autonomous  teams    More  communica)on,  less  documenta)on;  teams  feel  empowered      “2-­‐pizza  teams”    

Change your team structure What:

Why:

More:

Break  into  smaller,  cross-­‐func)onal,  autonomous  teams    More  communica)on,  less  documenta)on;  teams  feel  empowered      “2-­‐pizza  teams”    

Change your team structure What:

Why:

More:

Make it fun!

You can do this! Help  people  see  the  benefits  Introduce  it  slowly  in  a  way  that  seems  relevant  and  compelling  Change  the  culture  by  always  reframing  your  work  from  the  end  user’s  perspec)ve  

You can do this! Help  people  see  the  benefits  Introduce  it  slowly  in  a  way  that  seems  relevant  and  compelling  Change  the  culture  by  always  reframing  your  work  from  the  end  user’s  perspec)ve  

You can do this! Help  people  see  the  benefits  Introduce  it  slowly  in  a  way  that  seems  relevant  and  compelling  Change  the  culture  by  always  reframing  your  work  from  the  end  user’s  perspec)ve  

You can do this! Help  people  see  the  benefits  Introduce  it  slowly  in  a  way  that  seems  relevant  and  compelling  Change  the  culture  by  always  reframing  your  work  from  the  end  user’s  perspec)ve  Be  pa)ent  

@uxemily

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