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Post on 18-Dec-2014
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How do the
biggest businessesscale customer service?
Click Help
Notice a Pattern?
FAQ
FAQDrives users to
Self-serve content that
they most likely
need
Self Serve Content
Contact Info
Click Help on
Marketing
Push Account Managers
Push Support Specialists
More Contact Info
Contact Info
Self Serve Content
No Call Center 30 Person Call Center
But we….
“make a fancier product!”“have users that drive revenue!”“need to close sales!”
OK, That’s Fair
We want to tell prospective customers that we’re here to help
But…
Click on
Self-Serve Content
Helpful
UnstructuredUnprioritized
Not Very Helpful
Helpful
Helpful
Helpful
Is there a happy medium?
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