crowdsourcing content and distributing across channels
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The Marketing Department of the Future: Crowdsourcing Content and Distributing Across Channels
TRADA PRESENTS
Wednesday, October 12, 2011
trada.com
#SMBCrowdsourcing
$25
Wednesday, October 12, 2011
Mark was a founder and VP Sales & Marketing at Roundhouse, Inc. a consumer electronics accessories company he took from a start-up to #25 on the Inc. 500, with more than $60 million in revenue when it was sold. He has been a speaker at venues including Content Marketing World, SES SF, Inc. 500 Conferences, and USC’s Marshall School of Business.
Mark earned a B.A. degree from San Diego State University, Magna Cum Laude, and a J.D. from the University of Southern California. He enjoys taking calculated risks, and took first place in a $50,000 “winner-takes-all” blackjack tournament at the Hard Rock Las Vegas.
trada.comMark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Mark ChatowVP of Marketing, Servio@markchatow
Wednesday, October 12, 2011
Tatiana JosephyProduct Manager, Crowdflower@tatianajosephy
Tatiana Josephy is the Product Manager at CrowdFlower, a crowdsourcing Internet company that breaks large digital projects into small tasks and distributes them to workers around the world. After graduating from Princeton in 2007, Tatiana honed her online marketing skills as the Senior Marketing Manager at DonorsChoose.org.
Since joining CrowdFlower, she has managed the execution of of high quality content generation jobs across an elastic labor force of over 1 million workers!
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
You’re a marketer.
Wednesday, October 12, 2011
You need a content strategy that is scalable and affordable, and that considers the realities of search and engagement trends.
Wednesday, October 12, 2011
You need content that is engaging, shareable, and unique.
Wednesday, October 12, 2011
But you’re a small team, so how can you accomplish
this?
Wednesday, October 12, 2011
Definition of terms:
the process of handing tasks traditionally performed by one person to a crowd of
people
Crowdsourcing:
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
Diversity of
thinking
Widerange oftalent
Fast results
Simplified hiring
Lower cost
Wednesday, October 12, 2011
As an SMB marketer, what kind of content
do I need?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
How can I communicate with the workers to get
the best results?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
How do I keep the voice consistent?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
How much does it cost, compared to hiring in-house?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
How can I guarantee that it doesn’t just
create more work for me (i.e. editing after work is delivered)?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
What can I do with my content now that it’s created, to get the
most out of my investment?
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011
THURSDAY, OCT 20, 12:15PM EASTERN
Right Brains On Demand: Crowdsourcing Video
Anna Sawyer, Marketing Manager,Trada.com
Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Peter LaMotte, President, GeniusRocket.com
Wednesday, October 12, 2011
Wednesday, October 12, 2011
QUESTIONS! Want more info? dranda@trada.com
Mark ChatowVP of MarketingServio
Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy
Tatiana JosephyProduct Manager,Crowdflower
Wednesday, October 12, 2011
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