the challenges of distributing digital content to multiple sales channels karen tripp...
TRANSCRIPT
The Challenges of Distributing Digital Content to Multiple Sales
Channels
Karen [email protected]@crosbopolitan
2007
2008
2010
2013
Language
Price restrictions
File formats
ISBN assignments
Sales channelsNaming conventions
Creating Your Files
PDF ePub Mobi DAISY Apps
First Steps
Determine which formats you plan on distributing Check validity Gather your metadata
Metadata Fun
What is ONIX? XML-based standard The DNA of your ebook files
ISBN
TITLE
CONTRIBUTORS
LANGUAGE
RIGHTS
BISAC CODE
PUB DATE
FORMAT
PUBLISHER
See http://www.bisg.org/docs/Best_Practices_Document.pdf for complete list.
Metadata Fun
How do I generate ONIX? Assemble an XML template Automate by using scripts to pull metadata from your database
SHORTONIX
REFONIX
REFONIX
REFONIX
REFONIX
Too Cool for Standard ONIX
Some channels require proprietary categorization/metadata
iBooks is too cool for everyone Some channels will only take .csv
CSV
METADATA CHALLENGE:Digital-Only Files
Need print metadata for most channels Work-arounds to print-centric data
METADATA CHALLENGE:Pricing Considerations
USD vs. foreign currencies Retail vs. agency pricing Challenges of free content Missing prices
METADATA CHALLENGE:Naming Conventions
Why they matter Most channels automatically ingest files delivered to their FTP, if
named correctly. If files aren’t named in the specific formats specified, they will
languish on an FTP, alone, forever.
METADATA CHALLENGE:Sales Dates
Why they matter In most cases, you want content up ASAP For embargoed titles, you can specify the release date
METADATA CHALLENGE:Missing Categories
BISAC CourseSmart
FILE CHALLENGE:Covers
Challenges of Distributing for Partners
Handling digital-only sales Verifying metadata Validating and renaming Adapting internal systems
Which Channels to Target
To determine the right channels for you:Figure out which file format you want to distributeBe aware of your rights restrictionsKnow your audienceScrutinize your metadata for missing essentials
Delivery Method Run-down
FTP iTunes Producer Third party service Web Form
Challenges of Delivering to Multiple Sales Channels
Maintaining records of changing delivery methods Enforcing file requirements – font embedding, page
labeling, file size limits, bookmarking Tracking metadata requirements
Selling Direct – O’Reilly’s Model
Removing Content from Sale
CoreSource “Withdrawn” status Email notifications ONIX updates Removing from retailers
