creativity lab : framing & re-framing
Post on 13-Jul-2015
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FRAMING & REFRAMING A LOAF OF BREADTeam - 26785
A CRASH COURSE ON CREATIVITY
Venture Lab – Stanford University
Team 26785
Brijmohan Jakhmola
Alejandra Gallo
Fanny Molad
Murali Vedula
Sumera Rahil
A Simple Loaf of Bread!
How many values can be added to it!!
The values we find/imagine/add to something (anything), is directly related to who we are, to
our formation and education, social and economic environment, etc.
For example, in our team we found that we can addA SOCIAL VALUE We can use it as a social communication bridge! HOW?... Stamping a message on it… an idea can get inside
anyone´s home.
In the past, bread was stamped to indicate identification
In the Middle Ages, throughout Europe, marking bread became obligatory.
So a baker could be identified for better or worse, depending on the quality of his bread.
One of the different methods to stamp on bread: while baking
Creating value: bread a new social media
Local government or private companies can subsidize bakers by stamping their campaign messages, for example: “eat healthier and be happy”; “Respect & enjoy our home Earth”; demanding profit sharing with the consumer by lowering the prices of bread or with an NGO by donating a %.
(# bre a d * $ /c o nta c t) - $ /s tam p =c a n be wo rth m illio ns
ONE LOAF OF BREAD.
But take care! Don’t
over eat me.
Yummy! I am baked
for the tummy.
AND A CULTURAL VALUE
A renowned Bread!
I am a famous ginger Bread man. People know me very well. As a bread I am so valuable that they can see me in different books, they bake me and then eat me. I am being made for every one!
“I read to earn bread.”
The heading is self explanatory. Read in order to earn bread, the sole sustenance of life for millions of people. If you don’t read, you don’t have bread..thus you might as well consider yourself DEAD!
WITH A LOAF OF BREAD WE CAN ALSO CREATE AN ARTISTIC VALUE,
BUILDING SCULPTURES.
WE BUILT TWO SCULPTURES, USING A WHOLE LOAF OF BAGETTE BREAD FOR
EACH (+ SEVERAL TOOTHPICKS).
This is Teddy Smiley
And this, a typical modern Urban Landscape
Our sculptures will be presented in an important exhibition, which has evaluated them in thousands of dollars each, thus creating a monetary value
But this is not all…
Here they are exhibited!!
And here we are, ready for the opening and very excited indeed!!
We can also add anENGENEERING VALUE
Bread Creating Histories
BREAD AS A METAPHOR
And last, but not least
Metaphor for feeling Miracle = Faith Gratitude (Hunger Games)RewardSatisfactionHappiness
Metaphor for Senses
Aroma wafting through the home Aroma at a baker’s shop Soft touch of comfort from a soft roll Hard crunch of a toast Visual of sensuality Sound of a chewable bread Bread dipped in a soup
Bread as a Status Symbol
Well decorated, filled with herbs and grains and nuts – rich flavor
Plain white bread – cannot afford more Stale bread – take what you can get No access to bread
Bread as Cultural
Pita Roti Chapathi Naan Pastry Pizza
Thank You
Team - 26785 Team - 26785
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