observation lab - crash course on creativity
TRANSCRIPT
![Page 1: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/1.jpg)
+
Observation Lab
Observations from 6 different stores in India
![Page 2: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/2.jpg)
+Garment Store in Jammu, India
![Page 3: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/3.jpg)
+Observations
A large variety of shawls
Vibrant shades.
Nicely illuminated
One owner and one sales person attending the customers.
Not very many customers.
The sales person told the price even before showing the product, which I thought wasn’t a nice way.
![Page 4: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/4.jpg)
+Road side bangle store, Jammu, India
![Page 5: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/5.jpg)
+Observations
Stuff of not very good quality, but yes good value for money
Shopkeeper was very happy person.
He encouraged to try on the bangles before buying them.
You can always bargain at such shops to reduce the prize.
There were lots of other vendors around the same place selling the same stuff.
Mainly customers were females and kids.
![Page 6: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/6.jpg)
+‘The Hanger’ – a garment store
![Page 7: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/7.jpg)
+‘The Hanger’ – A garment store
![Page 8: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/8.jpg)
+Observations
Very organized store
Very attractive store, had little goodies placed next to the billing counter.
The store had wooden flooring and was brightly illuminated
One of the wall had mirror so it made the store look even bigger and brighter.
The store had the fragrance of lemon grass.
![Page 9: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/9.jpg)
+Big Bazaar – The grocery store
![Page 10: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/10.jpg)
+Observations
A huge 3 floor store in the mall.
The cash counter was located at the entrance/exit of the store.
The music was very loud
The stuff was very nicely organized in the store.
Most of the customers were couples.
![Page 11: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/11.jpg)
+A local store
![Page 12: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/12.jpg)
+A sweet shop
![Page 13: Observation Lab - Crash Course on Creativity](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b872afbb61eb32788b47bb/html5/thumbnails/13.jpg)
+Observations
Very bright entrance.
The store inside is very dull because of the dark flooring and the low ceiling.
The prices were not clearly mentioned on all the items.
Candies and other goodies lying on the billing counter.
Loud music
The salesperson doesn’t seem to be a friendly person
There were only 3 customers when I visited the store.