create dollars! master your online advertising sales!

CMA: NATIONAL CONFERENCENEW YORK, NY MARCH 2016

DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA

2CONVERGENCE IS DEAD, AND BUnow LIVES ON!

BUnow: MISSION

* Student Organization

* Indie Blog & Website

* Co-op & Con-verge

* Student Moderated

* Multiple Platforms

* Pictures, Audio, Video

BUnow: TRAFFIC

* 1,066,000 visitors

* 125+ visiting countries

* 1,625,000 page views

• 812,161 unique visitors

• over 45,885 video views

• over 683 hrs v-viewing

3CONVERGENCE IS DEAD, AND BUnow LIVES ON!

CHALLENGE:Can Digital Sales Force

Survive?

4CONVERGENCE IS DEAD, AND BUnow LIVES ON!

Y0! ONLY IF:• PROF SALES TEAM• SELL MEDIA MIX• DIGI-TOOL SKILLS• INVNTORY 2 SELL

5CONVERGENCE IS DEAD, AND BUnow LIVES ON!

PROF TEAM:• COUNSEL--SHIPS • SEASONALITY• PROSPECTORS• COMPENSATION

6CONVERGENCE IS DEAD, AND BUnow LIVES ON!

MEDIA MIX:• CREATE $ BUDGET• RETAIL TRAINING • USE PR TACTICS• NSPR, RDIO, GOGL

7CONVERGENCE IS DEAD, AND BUnow LIVES ON!

DIGI-TOOLS:• MEASURE METRIC• nDESIGN & P-SHOP• VIDEO CREATION• SOCIAL MEDIA MIX

8CONVERGENCE IS DEAD, AND BUnow LIVES ON!

INVENTORY:• SOMETHNG 2 SELL• TIMELY P-MOTION• SPEC LAYOUTS• PICS, VIDEO, COPY

9CONVERGENCE IS DEAD, AND BUnow LIVES ON!

FIRE UP:• KNOCK ON DOORS• CAMPUS ACCONTS• PICK UP C-PHONE• CONSTNT CONTCT