corporate overview company overview presented by pei huang may 2007

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Presented by Pei HuangMay 2007

One of the Largest Privately Held Networking Companies

17 Years in the Networking Industry

Distribution in over 125 Countries

220+ Networking Products

Target Markets:

Consumer: Broad Focus, Early Adopters and Niche Segments

Enterprise: SOHO and SMB

Headquarters in Torrance, CA

Branch Offices in Asia, Europe, Central American and South America

Technical Support Centers in US and Argentina

Over 200 Employees Worldwide

Key Information

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Industry Leading Growth

2001 2002 2003 2004 2005 2006

Year

26%30%

58%

46%

24%

32%

Avg. YOY Growth of 33%

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New Headquarters

* Estimated

New 90,000 Sq. Ft. Facility in Torrance, California - USA

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New Headquarters

* Estimated

20,000 Sq. Ft. - Office Area

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New Headquarters

* Estimated

70,000 Sq. Ft. - Warehouse Space

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Global PresenceTRENDnet sells directly to over 125 countries

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Global PresenceMultilingual Messaging

Packaging

Technical Support

Installation Manual

Installation Guide

Color Coded Packaging

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North America4 Key Distributors

15 Key e-Tailers

9 Key Retailers

Global Partners

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Global PartnersEurope

Key Partners

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Global PartnersSouth & Central

AmericaSelect Partners

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2007 Marketing Projects

Creation of 2 Distinct Marketing CampaignsDifferent business and consumer marketing content

Migrating Marketing Content to TRENDnet’s Website

Boosting TRENDnet’s Website Traffic

Greater Partner Support / Involvement

Implementing Customer Surveys

Understanding the Complete Brand Experience

2007 Marketing Overview

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North American Marketing Overview

Print MediaFull page placement in: CRN, LAPTOP, PC World & Computer ShopperProduct reviews in all major publications

Online MediaProduct reviews in the top Websites: CNET, Tom’s, about.com etc…

PRWeekly press releases & regional public relations efforts

Tradeshows Presence at all major tradeshows

Partner SupportIncreased marketing content and collateral available

2007 Marketing Overview

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Online Brand Survey Results:Gender: 95% MaleAge: 24 – 49Income: 70% < $70kRelationship: 60% Married w/ No KidsTop Two Reasons for Buying: Quality and PriceInterests: Music, Movies, Surfing Net, etc.Well-Informed – Tech Savvy40% Use for Personal and Business Use81% said they would buy again80% said they would provide positive referral to family or friend– GREAT Measure of Loyalty and Satisfaction!

TRENDnet Customer

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Top Honors from Global Magazines, Newspapers and Websites

TRENDnet’s Wireless N-Draft Firewall Router Receives 4 ½ out of 5 stars in LAPTOP“…as wireless n routers go, the most cutting edge is TRENDnet’s TEW-

631BRP.” – LAPTOP“The TEW-631BRP bested the competition in the short-range maximum throughput test, posting a score of 83.3Mbps. The TRENDnet also bested the pack in our long-range test (200 feet), with a score of 54.1Mbps.” -

Cnet

Awards and Reviews

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Recent AwardsTEW-631BRP 300Mbps Wireless N Firewall

Router

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Technology Partners

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Key Product Categories

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Q2 ‘ 07

Q3‘ 07

85Mbps Powerline Ethernet Bridge

(TPL-202E)

SATA / IDE Storage Enclosures(TS-IS401)

Consumer Product Roadmap

85Mbps Powerline Wireless Access Point

(TPL-210AP)

Multi-Function Print Server (TE100-MP1U)

200Mbps Powerline Ethernet Bridge

(TPL-302E)

VoIP USB Phone Adapter(TVP-SP5G)

Q1 ‘ 07

Wireless N USB 2.0 Adapter(TEW-624UB)

Wireless Music Bridge(TML-100AK)

SATA Network Storage Enclosures(TS-S402)

Wireless N Gigabit Gaming Router(TEW-633GR)

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Business Class Product Roadmap

Q1 ‘ 07 Q2‘ 07

Q3 ‘ 07

16 Port USB KVM Switch(TK-1603R)

8 Port USB KVM Switch(TK-803R)

ClearSky™ Bluetooth VoIP Conference Phone Kit (TVP-SP4BK)

Wireless PoE Access Point(TEW-434APB)

Wireless Multi-Function USB Print Server

(TEW-MP2U)

Multi-Function USB Print Server(TE100-MP2U)

SIP VoIP Phone Adapter(TVP-601SA)

Wireless 3G Router(TEW-7113GR)

Wireless PoE Outdoor Access Point

(TEW-433APBO)

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BROAD SELECTION: Complete End-to-End solution for the consumer, including niche products

QUALITY PRODUCTS: Recognized for easy, reliable performance

FLEXIBLE PARTNER: Willing to customize programs to meet your business strategy

SUPPORT: First-Class Sales and Technical Support

MARKETING FOCUS

TRENDnet Advantages

Thank you for your attention!

Thank You

May 2007